Procter & Gamble Essay

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

The commercial I chose was very influential for me but might not be to everybody. The commercial that I ended up picking to write this essay about is a Gatorade commercial of a couple of the biggest names in the National Basketball League, also known as the NBA.To begin this commercial, Kevin Durant goes to shoot a layup and Dwyane Wade, a player from the Miami Heat in this example, comes out of nowhere and blocks his shot to win the game for the Heat. It turns out that the close game situation was just a dream or rather a nightmare that Kevin was having. Immediately after having this dream, the superstar athlete goes and trains vigorously all while periodically consuming Gatorade products that range from eating energy chews to  drinking the actual Gatorade making the customer think that drinking this specific brand will make you better or more like the athlete Kevin Durant. After continuous training, Kevin finds himself in the game situation once more. However, this time it was different but the situation was the same.

The following paper will talk about virginity what may affect the way people view it. This paper will also be talking about the different ways culture and religion can change how young people -by young people it is referring to late adolescences and early adulthood- think about the loss of virginity. Another important topic touched is how double standards can create certain stigmas that are associated with males and females.

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

The Samoan culture and how socialization turns into sexuality for young girls is very different compared to our culture. In the Samoan culture sexuality in Samoan girls is seen differently than we see it in our culture today. Margaret Mead elaborates on this idea because of how she views the sexuality of a Samoan girl when she mentions “Virginity is a legal requirement for her” (Mead 69). When Mead discusses this, it is interesting how in that culture virginity is a requirement and that is something we don’t see as a requirement in our society today. This demonstrates how the sexuality of a Samoan girl is not the same as we see it. The way girls are seen because of their sexuality is incomparable to girls in our society today and that’s important to observe since Samoan culture is by far very different to what we view as part of culture today.

After reviewing the Johnson & Johnson website I discovered that they had several of the 12 Dimensions of Business Innovation. Of the 12 dimensions, I will identify 6 that I found on the website.

Recently there has been an ongoing battle between the US government and large soda companies. money is the sole purpose behind this battle. Soda companies want to sell their product by whatever means are necessary while the government wants to decrease the obesity rate in the country. Because the government intervined with this, the soda companies continued sales by advertising the sodas being good for you. Soda companies such as Pepsi released advertisements that used tactics to make Americans believe their product is healthy, good to buy and beneficial to the consumer.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Given Proctor & Gamble's economic prowess, I believe that if they truly wanted to break into a new market, they would undoubtedly have the means to accomplish their expansionary goal. Not unlike Proctor & Gamble's financial peers, the discussion of ethics is quite often substituted with speculated projection charts at the boardroom meeting. Personally, I believe that products such as skin lightening creams are a sad remnant from a more oppressive era in which light skin was equated with beauty and social status. Unfortunately, this mindset has created a lucrative and dangerous market in which people are willing to put their personal health at risk in order to obtain what they believe to be a key to a better life. Proctor & Gamble's ethical

big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink Coke

The company that I selected is Johnson & Johnson and the product I will be writing about is Listerine. Listerine was originally marketed by Lambert Pharmacal Company later known as Warner-Lambert. In December 2006, Johnson & Johnson acquisition of Pfizer’s consumer healthcare division is what led to the manufacturing and distribution of Listerine for this company. The inputs put into making Listerine is Raw Materials, design, and the manufacturing process, with these inputs we will analyze them to see how the effect the production and cost of making and selling Listerine.

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

2. Construct a change management strategy for dealing with this situation. In so doing, identify what approach (es) to managing resistance you recommend and provide a clear justification for your choice.

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).

What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G?