Procter & Gamble (Scope) Case Study

2868 WordsJul 13, 201312 Pages
Arab Academy for Science & Technology Graduate Scholl of Business (AAGSB) Doki Brach Master of Business Administration Program (MBA) Academic Year (Spring 2012) Table Of Contents 1. Question 1: 3 2. Question 2: 4 3. Question 3: 5 4. Question 4: 6 5. Question 5: 7 6. Question 6: 8 7. Question 7: 9 8. Question 8: 9 9. Question 9: 10 10. Question 10: 11 11. Bonus Question 11 i. Part (A) 11 ii. Part (b) 11 12. References: 13 Final MBA Exam Take-Home Exam Procter & Gamble (Scope) Answer the Following Questions (Please pay attention to tables…show more content…
Could you identify any product systems in this product mix? Is the toothpaste considered a shopping, specialty or convenience product? At what conditions, could this product considered a business product? With respect to Scope, do you consider it a "star" or "cash cow"? Why? With respect to the product life cycle of scope, what is the current status of the product? What is your marketing advice at this particular product life cycle stage? Widths factors of the product mix In the case can include: • beauty care. • paper products. • Food and beverage. • health care. • laundry and cleaning. lengths factors of the product mix In the case can include:: • Royale, Pampers, Luvs, Attends, Always. • Duncan Hines, Crisco, Pringles, Sunny Delight. • Crest, Scope, Vicks, Pepto-Bismol, Metamucil. • Head & Shoulders, Pantene, Pert, Clarion, Vidal Sassoon, Clearasil, Cover Girl, Max Factor, Noxzemas, Oil of Olay, Secret. • Tide, Cheer, Bounce, Bold, Oxydol, Joy, Cascade, Comet, Mr. Clean. Depths factors of the product mix In the case can include: • The 4 sizes of pampers makes it has 4 depths. • Pantene has 3 sizes & 4 hair types, which means it has 12 depths. As For the consistency factors it is more

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