Procter & Gamble and Disposable Diapers
Introduction
Post, Lawrence & Weber (2002, p.15) argue that business do not operate in a social or political vacuum. In fact most companies operate in a swirl of social, economic, technological and political changes that produces both opportunities. Coronado (2007) states that business is in fact part of society. Coronado further explains that business is an institution of society that affects and is affected by governments and other social actors. Therefore, it is vital to understand the BSG triangle before understanding the business. The BSG triangle is the connections and links between business, government and society. However, each sector (B, S, G) will have different needs and forms of
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However, Disposable diapers reduced household chores for families and allowed them to travel with their babies.
Ideologies behind the Disposable Diapers
Procter & Gamble adopted the Neo- liberalism ideologies when they produce disposable diapers. Even though, P& G knew that there are a lot environmental and social risks from disposable diapers. However, P&G believes the production of Disposable Diapers was right things to do for modern society.
The economic down turn of the 1980s meant women had to enter the workforce and the casualisation of the workforce, to favour businesses interests to be flexible in a volatile environment have also contributed to their popularity. Thus disposable diapers are a necessity for the modern family to reduce time wasted cleaning diapers and allow families the freedom to travel with children. A new trend has emerged with disposable diapers printed with cartoon characters being used by parents to accessorise their babies. Disposable diapers now fulfill an emotional as well as practical need. Disposable diapers represent about 80% of the diaper market, life cycle analysis has been conducted to determine the effects disposable and cloth diapers have on the environment over their respective lifecycles. Opinion is divided. The dilemma associated with such a product is the environmental
. Explain what is meant by the “social contract” between a business and the society in which it operates.
The role of business in an economy is involved in any type of activity that provides goods, services, or both to consumers in an attempt to earn a profit. Business drives up the standard of living of quality and quantity of goods and services available to a population and contributing to the higher quality of life in which is overall sense of well-being experienced by either an individual or a group. Business also helps raise the standard of living through taxes. However businesses do not only provide the products and services that people acquire, but they as well provide job opportunities that people
Lawrence, Anne (2010). Business and Society: Stakeholders, Ethics, Public Policy. 13th Edition. McGraw-Hill Learning Solutions, 2010. VitalBook file. Bookshelf.
The P&G community consists of nearly 98,000 people working in almost 80 countries worldwide. What began as a small, family-operated Soap and Candle Company now provides products and services of superior quality and value to consumers in 140 countries.
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Milton Friedman wrote in his famous 1970’s article in The New York Times Magazine, that “the one and only social responsibility of business, is to increase profits for shareholders.” Milton Friedman's view on business responsibility accentuates the importance of maximizing firm's value. He pointed that the “there is one and only one social responsibility of business –to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engaged in open and free completion without deception or fraud’’ and by taking on the burden of social cost, the business becomes less efficient (Milton Friedman, 1962).
This research question aims to think deeper on the circumstances of the overuse of plastic and paper, and what could happen more to the animals/birds, our environment, and our bodies if consumers keep on using plastic and paper products. This research question should be asked to raise awareness to users and most importantly designers, so they consider using other eco friendly material in designing their products.
Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living.
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Could you identify any product systems in this product mix? Is the toothpaste considered a shopping, specialty or convenience product? At what conditions, could this product considered a business product? With respect to Scope, do you consider it a "star" or "cash cow"? Why? With respect to the product life cycle of scope, what is the current status of the product? What is your marketing advice at this particular product life cycle stage?
Technological - how the rapid pace of change in production processes and product innovation affect a business.
Through this book, Yunus shows how social business is applied in the current business setting. Yunus also explains how the social business model could redeem the failed promise of the free enterprise model.
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