Procter and Gamble Case Study

1120 Words5 Pages
“Leadership, Innovation and Change at Procter and Gamble”
Procter and Gamble has capitalized on innovation and creativity to lead the consumer and household product industry. This paper will explore some strengths and weaknesses, as well as opportunities and threats that Procter and Gamble had utilized to sustain its success and competitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative. I. Situation Analysis
William Procter, a candle maker, and James Gamble, a soap maker, formed this global and Fortune 500 Corporation in 1837 (corporate profile). Procter and Gamble (P&G) is headquartered in Cincinnati, Ohio. These two entrepreneurs
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It is abundantly clear that, the success of this giant corporation can be closely tied to its management and leadership style. “He restored focus on leading brands and reminded everyone in P&G that the measure of success was not innovation itself, but the consumer”. This is a clear customer focus leadership style of a CEO who was brought in within the corporation to strengthen employee morale and to refocus employees’ attention to providing the needs and wants of customers in this ever changing global market. P&G has demonstrated that its success depends on its customers, people, leadership and innovation. Each and every employee is brought together by the company’s common culture, values, and goals. The company recognizes its diversity as a unique characteristic and strength and it’s been able to maximize the talents and creativity from these people. P&G has also demonstrated that it is not just in business to maximize shareholders wealth but it’s also a social responsible company. This is illustrated in its summer camp program that is open to community youth. “We developed our Summer Camp program as a way to seek out the best and brightest. But, it's also a way for us to give these candidates a head start, not only on their schooling, but also their careers.” II. Problem Definition

The problem is about how the P&G will regain the trust of their loyal customers after the decline of the company in the mid 80’s. They have to earn more
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