procter and gamble market analysis Executive Summary 3 Swot Analysis 4 Cash Assessment 5 Profitability Assessment 8 eARNING PER SHARE 9 MARKET ANALYSIS 10 INDUSTRY ANALYSIS 10 Target marke 10 customer profile 11 major competitors and participants 12 market segmentation 12 PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13 PRODUCT AND SERVICE OFFERING 13 PRODUCT AND SERVICE UNIQUENESS 14 PRODUCT AND SERVICE DESCRIPTIONS 14 COMPETITIVE COMPARISON 15 research and development 16 Patent and trademarks 16 summary of key findings 17 references 18 Executive summary The Procter & Gamble Company (P&G) began its operation in downtown Cincinnati, Ohio in 1837. The company operates in a very competitive industry where …show more content…
In this way the company will then be well positioned to handle future growth. Current Ratio The current ratio is used to measure whether or not a company have enough resources and is able to pay back its short term liabilities with its short term assets. In 2010 PG with current ratio of 0.8 compare to 2009 with the ratio of 0.9 experiences a negative working capital, so P&G has 0.8 in current asset for every $1 in current liabilities. Since the ratio below 1 (which is the rule of thumb) this is an indicator of failing to meet the short term obligations. If P&G had to pay back all its short term liabilities with its short term assets, at this point, it’s not able to do so. Therefore, P&G is lower than their industry average (1.1), and significantly lower than the companies in the S&P 500 (a broad measure of the market) which has a current ratio of 1.4. This could happen because customers pay upfront and so rapidly, and the company has no problems raising cash. Also, the low current ratio could be due to the fact that P &G products are delivered and sold to the customer before the company ever pays for them. There are two different approaches that P&G must take into consideration in order to improve its current ratio; to collect outstanding account receivables, convert fixed assets to cash by selling off their unused equipment. Quick Ratio This ratio is an indicator of a company's short-term liquidity. The quick ratio measures a company's
Quick ratio is another measure of liquidity. In quick ratio we consider only liquid assets and its standard ratio is 1:1. Quick ratio of Peyton Approved is 7.63. Thus, there is no doubt that the company has got excellent liquidity. Company has enough liquid assets to pay off current liabilities.
The quick ratio denotes that the company's ability should satisfy the short-term obligations. In brief, how many times can the firm respond its current liabilities by using current assets without the final stock? As many times it can cover its obligations, as better for the company.
Liquidity is important for any firm as it is an assessment of the ability to pay its' liabilities in the short term. There are two main liquidity ratios: the current and the quick ratio. The current ratios divides the current assets by the current liabilities to assess how many times the current assets can pay the current liabilities (Elliott and Elliott, 2011). Traditional ratios are usually in the region of 1.5, but this may vary depending on the industry and nature of the business (Elliott and Elliott, 2011). The current ratio is shown in table 1.
Liquidity ratios measures a company`s ability to provide enough cash to cover its short-term obligations. The most common liquidity ratios include; the current ratio and the quick ratio.
Current ratio is type of liquidity ratio. It is a financial tool used to measure a company’s ability to pay off its short-term debts with its short-term assets. A company’s current ratio is expressed by dividing its current assets by its current liabilities. A higher current ratio means the company is more capable of paying off its debts. If the current ratio is under one, this suggests the company is unable to pay off its obligations if they were due at that point (Investopedia, 2013). Companies that have trouble collecting money for its receivables or have long inventory turnovers can run into liquidity problems because they are unable to lessen their obligations.
Within the pages of Nathaniel Hawthorne’s famous novel, The Scarlet Letter, the character of Arthur Dimmesdale, minister in the puritan society, changes tremendously. Specifically in chapters nine through eleven is where his change is most evident. In chapter 9, on page 116, Hawthorne offers up an intricate description of Dimmesdale, his newly discovered sin, and how he is dealing or rather not dealing, with the repercussions of his sin. This description depicts Dimmesdale’s epic struggle with his sin while being a minister in such an oppressive society like the Puritans, and how the deed is slowly eating him alive.
This ratio is similar to current ratio, except that it excludes inventory from current assets. Inventory is subtracted because it is considered to be less liquid than other current assets, that is, it cannot be easily used to pay for the company’s current liabilities. A company having a quick ratio of at least 1.0, is considered to be financially stable. It has sufficient liquid assets and hence, it will be able to pay back its debts easily (Qasim Saleem et al., 2011).
These ratios are computed to judge the short term liquidity of the business. Two most important liquidity ratios are current ratio and quick ratio. These ratios determine the ability of firm to meets its current liabilities out of its current/quick assets.
Ongoing sleep deprivation, the intense experience of birth, radical role shifts, and hormonal fluctuations all collide to produce mood swings, irritability, and feelings of being overwhelmed in the majority of mothers. While as many as 80% experience some form of the “baby blues,” a smaller percentage experience Postpartum Depression, with even fewer moms that experience Postpartum Psychosis. Treatments vary depending degree and intensity of symptoms, and can include talk therapy/psychotherapy (individually or group), antidepressants, electroconvulsive therapy, and other modalities. Awareness encompasses knowing and recognizing signs and symptoms. In order to minimize the harmful effects of this disorder, we should know our risk factors, conduct regular screenings, engage recent moms in expressing feelings, and sustain postpartum support groups.
Current Ratio is the measure of short-term liquidity. It indicates that the ability of an entity to meet its
P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati, Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010.
The quick ratio reflects on a company’s ability to meet its current liabilities without liquidating inventories that could require markdowns. It is a more stringent test of liquidity than the current ratio and may provide more insight into company liquidity in some cases. For Colgate-Palmolive, the quick ratio has declined from 0.73 in 2008 to 0.58 in 2010. While this does not necessarily mean a problem, a higher current ratio and quick ratio analysis will mean that the company will not have difficulty in meeting its short-term obligations from its operations and not by liquidating its assets.
These ratios help company in determining its capability to pay short-term debts. Liquidity ratios inform about, how quickly a firm can obtain cash by liquidating its current assets in order to pay its liabilities. General liquidity ratios are: current ratio and quick ratio. Current ration can be obtain by dividing company’s current assets by its’ current liabilities. Generally a current ratio of two is considered as good (Cleverley et al., 2011). Quick ratio also known as acid test determines company’s liabilities that need to be fulfilled on urgent basis. Quick ratio can be obtained by dividing quick assets by current liabilities. Quick ratio is considered as stricter because it excludes inventories from current assets. Generally a quick ratio of 1:1 is considered as good for the company. Higher quick
The infamous conquistador Hernán Cortés set course a couple of years ago to other lands located within the New World. His expedition led him to the Aztec empire, Tenochtitlán. The natives were rich with items of gold, silver, and much more. Cortés and his men were attacked and driven out by the Aztecs. However, not one to give up, he returned with allies and conquered the empire. The addition of the empire to Spain increased Spain’s wealth and power. Cortés agreed to an interview to answer questions about his success and thoughts at the time.
Liquidity ratios measure the ability of a firm to meet its short-term obligations. A company that is not able