Proctor & Gamble Essay

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

The model of six dimensions of national culture, one of the most powerful studies to describe cultural differences, is the result of the detailed research by Geert Hofstede and Geert Jan Hofstede between 1967 and 1973. By measuring the six dimensions on a scale from 0 to 100 the model helps to differentiate cultures as well as explaining work-related values. Hofstede identified the following six dimensions including the Power distance index (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoidance Index (UAI), Long term orientation versus Short term normative orienta-tion (LTO), Indulgence versus Restraint (IND) which will be analyzed now. (Griffin & Pustay 2015 p.127); (de Mooij 2010, pp.74-75); (Hofstede, Hofstede & Minkov 2010 pp. 55-296)

Procter and Gamble (P&G) began in 1837 when brother’s in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there P&G launched a variety of revolutionary products of superior quality and value. The products include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They also acquired a number of companies to open the doors to new product categories.

Procter & Gamble is a multinational consumer-product company established by William Procter and James Gamble in 1837. P&G currently has a

William Procter, a candle maker, and James Gamble, a soap maker, formed this global and Fortune 500 Corporation in 1837 (corporate profile).  Procter and Gamble (P&G) is headquartered in Cincinnati, Ohio. These two entrepreneurs

Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more.

Procter & Gamble has wide global exposure. Its products are sold in 180 countries through wide-ranging distribution channels including mass merchandisers and grocery stores.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

The alarm sounds bright and early at 7:30 am, you fall out of bed, stumble down the hall Crest toothpaste in hand, brush your teeth, grab your school bag and your off to class. Fast forward to 12:00 pm—lunch! You get a scrumptious Italian hoagie—hold the mayo, extra oil—from Joegies and a can of Sour Cream and Onion Pringles. Later that night you notice a nice big oil stain on your Abercrombie & Fitch shirt from your delicious hoagie you had for lunch—time to do the laundry. You grab your humongous bottle of Tide and head on down to the laundry room. Ever wonder where that refreshing Crest toothpaste, those deliciously crunchy Pringles, or that bottle of Tide that works wonders on oil stains come

Hofstede defined the culture as “the collective programming of the mind which distinguishes the members of one group from that another”. His five types of cultural dimensions are the most popular in many cultural area studies, include: (1) power distance; (2) individualism vs. collectivism; (3) uncertainty avoidance; (4) masculinity vs. femininity; and (5) long-term vs. short-term orientation. These dimensions offer an insight towards behaviors and standards in the cultural context which are useful for many motivators to explore the people in different culture. The text suggested that countries with high uncertainty avoidance will lead to more job security, whereas people with low uncertainty avoidance (for example, U.S.) are motivated by new ideas and innovation. People with high power distance are motivated by relationships between subordinates and their boss, while people with low power distance are motivated by team work and relationships with their peers. On the other hand, individuals from high individualism are motivated by opportunities and autonomy; collectivism (for example, Japan) suggests that motivation should be done with group goals and support. Individuals from high masculine culture are comfortable with the tradition and division of works and roles; in a feminine culture, the motivators help people through flexible roles and work

The Proctor and Gamble Company is a multinational corporation, formed under the state laws of Ohio, whose principal office is located in Cincinnati, Ohio. The purpose of this company is to produce, manufacture, buy, and sell merchandise that falls into ten main categories: fabric care, home care, baby care, feminine care, family care, grooming, oral care, personal health care, hair care, and skin and personal care. Within these ten categories, the company produces, markets, and sells sixty-five individual products. They used to have a much larger inventory of products, but in recent years, the company went through a streamlining effort, and dropped almost one hundred products that were only making up five percent of their sales so that they would be able to focus on the sixty-five that accounted for ninety-five percent of sales. They sold the products and rights to the products to a number of different companies, through a series of trade agreements and buyouts.

Term 11. Hofstede’s Cultural Dimension- a theory that describes the effects of a society’s culture on the value of its members and the associated behaviors (Cornacchione, & Daugherty, 2013).

The most famous researcher of prevailing cultures in different countries goes by the name of Geert Hofstede. “He conducted one of the most comprehensive studies of how values in the workplace are influenced by culture” (). With the help of his research team, Professor Geert Hofstede created a model of national culture consisting of six dimensions. “The cultural dimensions represent independent preferences for on state of affairs

Dr. Hofstede performed a comprehensive study of how values in the workplace are influenced by culture. In the 1970’s, as a Dutch researcher Dr. Geert Hofstede, collected and analyzed data from 116,000 surveys taken from IBM employees in forty different countries around the world. From those results, Hofstede developed a model that identifies four primary dimensions of differentiate cultures. These include: Uncertainty Avoidance (UA), Masculinity-Femininity (MAS), Individualism-Collectivism (IND), Power and Distance (PD). After a further study of the Asian culture by researcher Michael Bond in 1991, Hofstede added a fifth dimension in his theory, Long- and Short-term time orientation (LTO), also referred to as the Confucian Dynamism. His research has framed how cultural differences can be used in professional business transactions. Geert Hofstede 's dimensions analysis can assist the business person in better understanding the intercultural differences within regions and between countries.

What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G?