Proctor & Gamble Essay

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Proctor & Gamble

Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries.

Procter & Gamble?s purpose or mission statement states exactly why Procter & Gamble is so driven in providing quality products and services to consumers all over the world. Procter & Gamble?s purpose is as follows:

?We will provide branded products and
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Mutual Interdependency is a Way of Life www.pg.com/jobs/company_culture/core-values.jhtml Procter & Gamble encourages employees to value each of their own cultural differences while accepting and learning about the importance of the cultural diversity in throughout the company.

Dr. Geert Hofstede conducted a study of how values in the workplace are influenced by culture. He focuses on the five dimensions of cultural variability, commonly known as ?Hofstede?s Dimensions,? or ?Geert Hofstede Analysis.? These dimensions include:

? ?Uncertainty Avoidance
This dimension refers to how comfortable people feel towards ambiguity. Cultures which rank low, compared to other cultures, feel much more comfortable with the unknown. As a result, HIGH uncertainty avoidance cultures prefer formal rules and any uncertainty can express itself in higher anxiety than those form low uncertainty avoidance cultures.
? Power Distance

The extent to which the less powerful members of organizations and institutions (like family) accept and expect that power is distributed unequally. This represents inequality (more virus less), but defined from below, not from above. It suggests that a society?s level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society and anybody with some are more unequal than others.

? Masculinity-Femininity
This

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