Proctor & Gamble

1961 Words Jan 13th, 2004 8 Pages
Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries. Procter & Gamble's purpose or mission statement states exactly why Procter & Gamble is so driven in providing quality products and services to consumers all over the world. Procter & Gamble's purpose is as follows:
"We will provide branded products and services of superior quality and value
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The more ‘feminine' cultures have a greater ambiguity in what is expected of each gender.
• Individualism-Collectivism
Individualism on the one side versus its opposite, collectivism, that is the degree to which individuals are integrated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after herself/him and his/her immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts, and grandparents) which continue protecting them in exchange for unquestioning loyalty. The word ‘collectivism' in this sense has no political meaning: refers to the group, not to the state.
• Long term versus Short term
This fifth dimension was founded in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars. It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are respect for tradition, fulfilling social obligations, and protecting one's ‘face.'" pages 1&2 page 2

The grouping of scores obtained shows some of the roots of cultural differences. There was a pattern among the common history countries that scores alike. For example, all Latin

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