Proctor & Gamble

In essence this dimension deals with the relationship between the individual and the collectives in a given society. It is reflected in the way in which people live together. For example, nuclear families, extended families, tribes and other larger communities. It directly effects peoples values and behaviours. In some cultures individualism is sometime to be sought after but in others it is seen as alienation.

Collectivism-> is basically when you think that values and the goals of the group and the common good over the goals of any one individual are the most beneficial. It stresses human interdependence and the importance of a collective, rather than the importance of separate individuals

Another interesting fact is that during the early 1920s and 1930s radio years, Procter and Gamble Company sponsored a number of radio programs which gave rise to the nomenclature of “soap operas” which has carried forward to this type of programming across multiple media formats of today.

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

“Individualism is the idea that the individual’s life belongs to him and that he has an inalienable right to live as he sees fit, to act on his own judgement, to keep and use the product of his effort, and to pursue the causes of his choosing.” My take on individualism, is basically that we can control ourselves, we can do what we want with restrictions to keep those that stand by us safe. Individualism is a way of a society. Now, on the other hand there is collectivism, “the idea that the individual’s life belongs not to him but to the group or society of which he is merely a part of has no rights, and that he must sacrifice his values and goals for the group’s greater good.” My take on this is “idea” is that you are completely controlled when put under this way of society. Having read the book Anthem by Ayn Rand collectivism is for sure something that I would not want to be a part of.

In 1837, soap manufacturer, James Gamble and candlemaker, William Procter merged their two small Cincinnati businesses.They did this so they could more easily purchase the animal fats necessary to make their products. From there, the company grew to be a $33 billion worldwide leader in consumer products.Both Proctor and Gamble had strong religious, ethical and moral values. The company earned an excellent reputation, and by 1895 was one of the largest companies in Cincinnati. P & G had the reputation of hiring the best and the brightest employees. They treated their employees well. promoting from inside the company. They were one of the first to introduce a profit sharing plan and an employee stock option plan. By 1996, 25% of P & G was owned by employees. In 1890, Proctor and Gamble was incorporated and since that then has more than doubled its sales every 10 years.This growth is attributable to three main factors: the development of new products, global expansion, and acquisitions.Much of the growth is a result of the development of innovative and technologically advanced new products such as Tide in 1946, the first heavy-duty synthetic laundry detergent, Crest in 1955,the first fluoride toothpaste, Pampers in 1961, the first disposable diaper and Bounce in 1972, the first drier-added fabric softener. Other significant innovations were Pert, the shampoo and conditioner in one, and

For the last century, individualism vs. collectivism has been a political conflict in America. What is collectivism and individualism you might ask, well collectivism is briefly defined as a group of people working together to give priority over individuals. On the other hand, individualism can be defined as a theory of favoring freedom over collective individuals and working to benefit his/her own self. Although the two seem very different, they also share many similar characteristics.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

Collectivism is a political practice that takes away the freedom and welfare of an individual to prioritize the goodness of everyone as a society. To be in a Collectivist society, means that everyone has to put their own morals aside and focus on the equality and morality for everyone as a community. To the average human mind, living in a system where everyone works as a group will not seem to be that out of the ordinary. What people don’t tend to perceive is that a system where people can’t think of themselves is a system that will be corrupt in the long run. In this degenerate organization, every idea must fit the benefit for all of society. If the idea doesn’t make for the better for everyone, then it will not be permitted at all. All personal

Religion. This model is comprised of six different main ideas, theses key points are part of all cultural groups. The first point is communication. The features that influence communication are worldwide; these features differ between cultures regarding nonverbal communication, voice quality and articulation. The second factor is space, the views of space varies in each culture. Each culture has divers views on space regarding public, personal and intimate space. The third factor of Giger and Davidhizar’s Model is social orientation. Each culture has their own beliefs on social orientation in regards to work, religion, family role and friends. The fourth factor that plays into this model is time. Time is observed, measured and appreciated differently within different cultures. The fifth factor is environmental control. Environmental control entails procedures and methods that affect and are affected by persons or the culture as a whole. The sixth and last concept of the Giger and Davidhizar’s assessment model is biological variations. Each culture differs in biological variations, for example, metabolism, body weight, color of skin, certain diseases and different body structures.

This essay will discuss the influence of cultural dimensions on behavior. A cultural dimension is defined as a perspective of a culture based on its values and cultural norms. In particular, Hofstede’s cultural dimension of individualism vs. collectivism will be discussed. Individualism vs collectivism is defined as the preference of a person only being concerned about oneself and looking after oneself, compared to a person who wants to remain in a closely knitted network. These are some terms with definitions which will be used in this essay: the Asch paradigm, which refers to the studies conducted by Solomon Asch, in which he showed his participants different lines and asked them to verbally judge and respond as to what the length of the

Procter & Gamble is one of the most successful consumer goods companies in the world. There are many brand names found under the name of P&G INC . Scope, a mouth-wash brand, is a part of P&G. Scope was introduced as part of oral hygiene industry in the year 1967, in Canada. Scope had the highest market growth in Canada.

* Multiple partnerships necessitated by this option could prove extremely costly and complicated to integrate and manage

Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today, it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries

First, Individualism vs. Collectivism. Individualism is the social function of the relative likelihood of a free and individual means only take care of themselves and their families. By contrast, collectivism is the tendency of social functions relatively tight where each individual to identify themselves as a group with loyalty not need to be asked. The main problem of this dimension is the degree of interdependence of individuals in a