Proctor and Gamble

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Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and serves over 650 million consumers.

P&G operates under three entities in India : “Procter & Gamble Hygiene and Health Care Limited”, ‘Gillette India Limited’, and ‘Procter & Gamble Home Products’. These three entities have a direct reach of 1.3
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The addition of toll-free phone numbers in 1973 and e-mail in the 1980s further enhance consumers’ ability to contact us and keep the consumer at the heart of all we do.
7. P&G develops Naturella feminine pads specifically to meet the needs of low-income women in Latin America. Based on deep consumer understanding, Naturella responds to consumers’ desire for freshness with chamomile, a unique ingredient never before used in feminine care products.
8. High Frequency Stores common in developing markets emerge as their largest customer channel. Consisting of nearly 20 million stores across the world, HFS represents a particular opportunity in fast-growing, lowincome markets. Through HFS, they connect to consumers with affordable products and packaging specially designed for their needs.
9. A. G. Lafley, CEO P&G P&G brands and P&G people are the foundation of P&G’s success. P&G people bring the values to life as we focus on improving, the lives of the world’s consumers.
10. Consumer Understanding Go-to-market Capabilities Innovation Core Strength of P&G Scale Brand-Building
11. Product Strategy Product classification – service consumer good Product differentiation- form , features , performance , reliability Superior technology CSR initiatives Attractive packaging Catchy taglines Established as a brand itself Pricing Strategy

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