Proctor and Gamble

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EXECUTIVE SUMMARY Proctor and Gamble (P&G) over its journey of about 175 years has become one of the world’s largest consumer goods Company with sales of nearly $80 billion and a net profit of about $10 billion. P&G has a presence in more than 180 countries with brands that accumulate to in excess of $25 billion. The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It enjoys one of the largest brand names in household products like Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn, Fairy and Always and segments like household care, beauty, grooming, and personal health care. Although, P&G has world…show more content…
Recently the company’s Board has unanimously accepted CEO McDonald, who had joined in July 2009, as the one who would plan and head the company’s turnaround of performance (Chung, Jul 2012). As such the company has adopted a multi-fold strategy to cut costs by a big chunk and bring up new and innovative products to shore up sales and profits. Example being the fact that “the company will launch at least nine new products in the next four months, many of them priced at a premium to generate higher profit margins” (Monk, 2012). MANDATE The mission of the company is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come”. And this would automatically generate value for all its stakeholders in form of higher sales and returns. The vision of the company is to be recognized as “the best consumer products and services company in the world”. P&G has kept is vision powerful and yet pretty clear. This vision of the company is simple enough be easily comprehended by all its stakeholders. The core values of the company rotate around the consumers, its brands and its employees. These values are leadership, ownership, integrity, passion for winning and trust. The company, through all its core values, has tried to address the fact that they seek to work and deliver a trust to their consumers with the help of

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