Proctor and Gamble

2110 Words9 Pages
Executive Summary Procter and Gamble is the world’s largest consumer goods company that markets to more than 300 brands in over 180 countries. (Citation needed) The company’s leading market position along with its strong brand portfolio provides it with significant competitive advantage. The company is engaged in producing beauty, health, fabric, home, baby, family and personal care products. In addition, the company’s product portfolio includes pet health products and snacks. P&G’s purpose is to touch and improve people’s everyday lives. Currently, there are nearly seven billion people on the planet and P&G reaches about 4.4 billon people. (Citation) The company is executing its growth strategy by innovating products and services…show more content…
(Citation) Procter and Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. (citation) Procter and Gamble has dramatically expanded throughout history, but its headquarters still remain in Cincinnati, Ohio. (citation) Organizational Chart Strategic Focus When Robert McDonald became CEO, he launched a new overarching strategy inspired by the Company’s Purpose-to touch and improve lives, now and for generations to come. (Citation) Procter and Gamble focuses on strategies they believe are best for the long-term health of the Company and will deliver total shareholder return in the top one-third of their peer group. (Citation) The Company’s long-term financial targets are: 1. Grow organic sales 1% to 2% faster than market growth in the categories and geographies in which the company competes. 2. Deliver earnings per share (EPS) growth of high single digits to low double digits. 3. Generate free cash flow productivity of 90% or greater. At the heart of this strategy is innovating to win by touching an improving the lives of more consumers, in more parts of the world and more completely. To achieve their targets, P&G will leverage its core strengths

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