Producing A Brand New Product

To estimate product costs, an analysis of the primary cost drivers for each step of the manufacturing process was performed. Table 1 details each activity, along with the corresponding base, total quantity, total cost, and activity rate:

Colgate-Palmolive Company built some remarkable strengths while striving to fore fill the opportunities. By matching internal strengths and external opportunities company will yield an industry leverage. Using Corporate reputation for quality, technological leadership and long tradition in the industry, Colgate will be able to differentiate its products. The latest development of Optic White High Impact toothpaste with a 4 day express teeth whitening technology will become company’s niche. Although, company plans to extend the product line, it will also need to protect itself from arising competitors and substitute products, thus increasing bargaining power of suppliers and customers alike. “Dependence on large-format retailers like Wal-Mart (WMT), Target (TGT), and Costco (COST), which have a great deal of bargaining strength,” (Morgan, P., 2015) can work against Colgate. Infrastructural challenges, currency fluctuation, counterfeit product, and local substitute brands can potentially have a significant impact on Colgate’s global

Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19, 2010

There are many objects that society uses today in their everyday lives that often go unnoticed and unappreciated. One of those many objects would be the hairbrush. Everyone uses a hairbrush; people have them in their homes, somewhere hidden in their car, or even at the bottom of their purses. Numerous people, mostly women, own multiple hairbrushes without realizing it. Consequently, no one knows how important this object is, yet it being so frequently used. The common hairbrush, although taken for granted, is a household item that dates back to 1898, which consists of a variety to choose from, and can deflect self confidence if not used.

Proctor and Gamble-Scope is faced with a very important decision, they need to prepare a marketing plan for P&G’s mouthwash business for the next three years. They want to know how they are going to be able to

The next step in the process of this case would be to review all of your possible alternative to your stronger possibilities using common, defined evaluation criteria. This would involve reviewing the planning process for each of the alternatives- examples would be if it; is cost efficient, what would be the timeline for the alternative, what are the goals and objective for the improvement. Using the evaluation criteria we look first at changing some of the products offered and now offering for replicas as options to consumers, this is a time and money consuming option to Fe’nix but could provide long term benefits. Things that will be needed is a factory, machinery, more employees, raw materials, and more. This could end up being a money trap if not operated properly. As for figures on what kind of increase this would cost them there are no income statements or other financial information about Fe’nix available. I do believe establishing a budget to help control any spending if they do go down this road will be

The company can come up the concept of forming a retail chain of oral care products across all over India as

By increasing successful and ideal operations and strengthening relationships with their customers, companies existing in this market diminish the significance of threat over newly accepted competitors. Toothpaste companies are still growing strongly, therefore additional firms are trying to enter the market to benefit from the increasing profits. However, most toothpaste companies have already made their name and their customers stay loyal to their brand, therefore it is hard to get into this market. With toothpaste being such a popular item and an essential in households,

Digital Display Corporation (DDC) is launching an innovative product that will display caller identification of cellular phone calls in the automobile windshield. DDC is in the process of performing a market segmentation of potential consumers of the product. The organization must understand decision motivators and buying behaviors of customers. DDC will develop a tactical plan to manage each stage of the PLC and provide the product mix including features and benefits, branding, and core competencies of the product. DDC will also define a position statement for the product and provide supporting information for the positioning strategy.

This case details a fictional denim processing plant providing the service of custom finishing to denim pants for original manufacturers. The case is a lesson in how interdependencies among products in the production process and the costs associated with those interdependencies can be cost analyzed for management decisions. The retooling of a finishing machine change-over production from an existing stonewash process to accomplish a proposed distressed finishing process for a new customer, is the cost interdependency studied. We explain how marginal costing and full cost activity-based costing (ABC) are used by the controller to present management product optimal (profit-maximizing) production decisions on the proposed

Intro: A product that was finishing trials was to soon end up on the shelf of every major retailer in the world. Paramount, a global market leader in the consumer non-disposable razor industry is planning to launch a new product into the market by the name of Clean Edge. Clean Edge is an innovative, premium priced, new razor whose goal is to increase Paramount’s market share, sales and inevitably profit. As a company, Paramount has a strong history in the industry, entering the market back in 1962 and growing to a $13 billion company in 2009. Paramount specializes in disposable razors, cartridges, shaving cream and depilatories and currently has two razor products already on the market, Pro and Avail. With the launch of Clean Edge, management experiences conflicting ideas; Paramount is unsure of how to best position Clean Edge within the growing market, considering the competition launched a similar product right before the Clean Edge launch. The company is torn between two primary options, a niche position, targeting a small market with a premium razor versus a mainstream position, targeting a broader market by presenting an innovative product. After analyzing marketing budgets, market share, operating profit, branding strategy and allocations for 2008 and 2009, it is concluded that Paramount should engage in a niche position, which as per Appendix C will generate the higher profit of $31.37 compared to the $2.84 in profit generated by a mainstream position. Clean Edge

the material cost per unit is $4 and we purchase raw materials of $1,000,000, we can produce

There are five stages of OMM costs that companies have. These costs consist of raw materials and components, plant costs, labor costs, inventory costs, and distribution costs. Raw materials and components are a large percentage of a company’s operational costs. Companies typically look for a high-quality product with a low cost. Some companies choose to outsource their manufacturing to cut costs on raw materials. Plant costs consist of the amount of money it costs to run a manufacturing site, store, or hospital. Included in these costs would be the machinery, computers, tools, and buildings used during the manufacturing stage. To avoid these costs many companies are choosing to outsource

This report is of Cottle- Taylor which is in the oral care industry; depicting it as an global organization, its financial performance, Indian operations, product line, oral care strategy implemented by them, distribution, sales and advertising. Oral care in India is very aptly described, mentioning the consumer behavior and traditional methodologies employed by rural population. Cottle is identifying means to produce a toothbrush marketing plan which will demonstrate its unit sales growth by 30% in 2010. It is targeting on toothbrush segment to increase the sales. The company can focus on low-end, mid-range and premium category. In India, around 78% of the population resides in rural areas and demonstrates less usage of toothbrush. Cottle has an opportunity to explore this particular

The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share from P&G. The market share of Whitestrips dropped from 80% to 37% while Simply White achieved almost 50%. Apparently, Colgate has won this teeth-whitening competiton.