Product Analysis of Kfc Essay

KFC employs around 24,000 people in 850 restaurants. 65% of the KFC recruits are young adults venturing into the world of work for the very first time. KFC is a great place to start working, with a fun and

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

Outcomes are the changes, benefits, learning or other effects that happen as a result of your work (Cupitt and Ellis, 2016). Most importantly, outcomes allow your work to be more effective. This includes identifying what works well and what are the changes for improving the task. Ultimately this aids in using efficiently in order to satisfy consumers’ needs and wants (Cupitt and Ellis, 2016). On the other hand, evaluate means to measure results or outcomes (Endvawnow.org, 2012). For this section the team will be conducting an evaluation of the original management plan as well as the approved changes of the project.

A Multicountry approach is one in which as organization’s strategies vary according to the countries in which it does business (Coulter, 2013, p.202). This approach is centered on creating an advantage through differentiation. The products, marketing, and distribution are tailored and adopted to local culture and customs. Such local responsiveness is important when significant country to country differences exist (Coulter, 2013, p.203). An example of this would be McDonald’s Corporation. To appeal to the local customers’ palates in Singapore, they added rice burgers – fried beef slices served between two pressed rice cakes, to its menu.

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.

1. Whole Foods philosophy states a value in education and an informed society. They market themselves to a buyer with a slightly higher income and education level because they feel that these people are more conscious of their overall health. The demographics of an area guide’s Whole Foods in the selection process of each location. They seek out highly dense, urban areas that have high foot traffic, where at least 40% of the residents have a college degree. 2. Overall demand for natural and organic products has increased and with that rise in demand, came a rise in competition. As a result of the competition, Whole foods became the first “Certified Organic” grocer by a third party inspector. As many of their competitors continued to follow the guidelines of the USDA’s Organic Rule, Whole Foods was willing to take the extra step to become certified and have their products authenticated. Their hope is to deter consumers from buying the competitor’s products that are not certified and may not even be labeled “USDA Organic.”

Food Inc. and the Media use the tools of social psychology to persuade and make its point. Documentary films are influential media tools that can be used to inform, persuade, and convict the public on many social topics on a continuous spectrum of troubles and struggle of the world. Some well-made documentaries have made impacts on people who watch them, and this is what the movies are they meant to do. The filmmakers have done their job if the movie has given a voice to a problem and a face to the issue that needs to be known.

Studies have shown that many people all over the world are unaware of where their food comes from. When an individual goes to consume a food product, he or she could be completely oblivious to the methods of manufacture, processing, packaging or transportation gone into the production of the food item. It is often said that ‘ignorance is bliss’ – perhaps this rings true in the case of food, its origins and its consumption as well. In such a scenario, eating well could seem like an unlikely prospect. The definition of ‘eating well’ in modern times seems to have gone from eating healthily, to eating ethically. The manner in which food is produced and consumed has changed more rapidly in the past fifty years than it has in the previous ten

Influences on people are everywhere in life. Things like culture, family, friends, locations, school, and activities are all examples of things that can influence a person’s life. Whether the influences are positive or negative depends on the person and situation. If someone likes something it might influence them positively. If someone dislikes something it may influence them negatively. Sometimes an influence can be neutral too, such as what you think of when you hear a word. Influences in general can be physical or mental.

Kfc Company will need to analyze the information of their own in deep detail to understand this will help them because of their understanding will get better and better, then Kfc Company could put all that knowledge into action. If anything contributed to this market research will affect the marketing plans of Kfc Company because they will not understand the weakness and strength, opportunities and the threat that their actions might

Colonel Harland David Sanders was born on the 9th of September 1890, in a four room house located 5 km east of Henryville, Indiana and died on the 16th of December 1980. Colonel was an American businessman, and is the founder of fast food chicken restaurant Kentucky Fried Chicken Aka KFC.

There are currently 18,875 KFC outlets in 118 countries worldwide and it is the world's second largest fast food restaurant chain. Throughout the years, it has expanded internationally throughout the years.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis