Product Bundling (Case Study)

Besides, there are always many new entrants enter the market with the flow of labor and capital (Laudon, 2014, pp. 124). Although the requirements for the entry to the mobile market is relative higher than others, the number of new entrants are considerable while customers are more selective. As a result, those companies like the T-Mobile in this case that are lack of competitive advantages will be omitted by customers. As for the substitute, the development of entertainment tools decrease the desire of the mobile phone although there is little instrument can replace the mobile phone

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

Bundling is a term that refers to the process of transportation of goods belonging to various flows in a common vehicle intermodal unit such as truck, train or barge or other segments during part of their journey. As a result, this process is a major business of the transportation sector given that operators occasionally examine their service networks and change their bundling operations. The adjustments made in bundling operations are usually a reaction to changing cost structures, situations, and competition with regards to the requirements of demand and performance. During the adjustments, the operators basically change the bundling type, extent of network concentration, frequency of service, vehicle load, and utilized physical means (Kreutzberger, 2010, p.160). Generally, the major factors for adjustments are changes in flow directions and sizes and the operator’s share in the market.

1. Evaluate the consequences of offering a single ticket for the concert series either in addition to, or in place of, offering the tickets for each concert separately.

All products have a lifecycle. They begin as an idea that needs Research and Development (R&D) or time to develop. This is a direct cost to the company. Once the product and/or service is ready to be marketed, it goes through five stages: development, introduction, growth, maturity, and decline.

Virgin’s current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries, television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and consequently to the product itself. Nonetheless, Virgin products’ demand remains pretty much continuous throughout the year and that makes their competitors’ actions the main factor that they are dictating their product’s launching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the product’s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumer’s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By developing their

In the opinion of Baumol and Blinder (2011, p. 235), "monopolistic competition is a market structure characterized by many small firms selling somewhat different products." The authors in this case further note that the output of each entity is small in comparison to the market's aggregate output of competing but closely related products. With that in mind, the mobile phone market exhibits some key characteristics of monopolistic competition. In this market, customers in need of mobile phones are presented with a wide range of options to choose from. For instance, a customer who enters a mobile phone handset shop has the option of purchasing a Motorola, Nokia, Samsung, Blackberry or even an LG handset. All these products despite being closely related are also largely differentiated. As Tucker (2010, p. 268) notes, "the key feature of

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days. There has been a shift in the market demand in today’s world. Technology is one of the major factors which are responsible for this paradigm shift in the mark. New

Through analysis, a need for a new pricing strategy was evident. From the research, it was determined that consumers viewed the monthly usage fee as a tax and deeply resented it, they did not want to pay an activation fee and only wanted to pay for services used. Through the competitor analysis, it was found that Telecom Italia Mobile (TIM) had a strong distribution channel and was primarily directed to upper-class income individuals who used cellphones as a status symbol. As they were essentially a monopoly, their marketing costs were low. From a customer perspective, consumers were impulsive and wanted different rates for local calls, long distance and international calls. With interview with over 5000 current and potential customers, it was also determined that there was low brand loyalty, high consideration scores on activation cost and disliked the monthly fee.

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

In 2012, a big change came into the French market for mobile operators (such as Fido, or Rogers here). Free, which was an internet suppliers, just launched his mobile service: Free mobile. It is a big revolution in the French market that only had 3 big brands since the mobile service exists, for more than 15 years now: SFR, Bouygues Telecom and Orange. It’s also a revolution because Free came with offers more than 50% less expensive than its competitors, which are according themselves on high prices for such a long time.

In order to optimize product exposure in the retail channels, Sony can issued is p lay

The product that I have collectively decided to market for my independent study unit is a mobile. Mobiles are in great demand generally and they contribute greatly to the economy. Mobiles are used in almost all countries. They have come a long way since they were first invented and are still being manufactured and upgraded to meet our needs. They come in different shapes, designs, colors, qualities, models and brands. I believe that it is a very promising business compared to other products.