Product Design Development and Product Lifecycle Analysis of McDonald's Corporation

One of the most important reasons that the food advertising market is so large include the following: food captures 12.5% of US consumer spending and so there is vigorous competition, food is a repeat-purchase item and consumers' views can change quickly, and food is one of the most highly branded items, which lends itself to major advertising. More than 70% of US grocery products are branded. Mcdonald’s is a household name in America and throughout the world. It is the leading global foodservice retailer with over 33,500 restaurants in 119 countries. It remains at the top of its market by delivering a remarkably consistent customer experience while still allowing for locally relevant menu and service variation. The article I would like to share with you today focused on the integrated marketing

Every company will focus on supplying a service, product, or both. How and where the product is made plays a crucial role in the company’s success. In order to help visualize how the products are made process maps are formatted. These process maps can help to identify areas that need improvement. In order to implement improvement, process development will be implemented. The form of good that a company supplies is also important and to ensure that the best product is distributed product development is conducted. Target Corporation is a complex company, which provides consumers with their necessities.

McDonalds functional strategies focus on the product and support process strategies more so than people. McDonalds is always attempting to be innovative and develop new exciting products, as well as, more efficient and effective processes to make its product. McDonalds also is one of the most intense marketers among its competitors. These two factors can help to show how McDonalds focuses on its product strategies over other functional strategies. McDonalds employees strive to meet time and production quotas based on historical data as well as current data that is captured on information systems throughout the restaurant.

It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonald's constantly works to satisfy customers by developing new products to appeal them. For example, McDonald's introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012)

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

There are changing societal trends in the areas where McDonald’s operate. There are changes in consumer preferences and also in some communities they culture different as compared to other areas in the market. To remain relevant in the market, they have to deal with these issues by conducting market research that will help them be knowledgeable of the needs of the market. They also need to adjust their menu to suit the needs of the consumers.

Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.

I, Tayneata M. Starr, decided to discuss McDonald’s for this strategy report. McDonald’s began in the 1940’s as a “mom & pop” bar-b-que diner in San Bernardino, California by Dick and Mac McDonald (“McDonald’s History,” n.d.). In December of 1948, McDonald’s was rebranded as a self-serve drive-in restaurant (“McDonald’s History,” n.d.). The original menu was comprised of nine items, with the staple product being the “15-cent hamburger” (“McDonald’s History,” n.d.). Today, McDonald’s is a publicly traded organization that operates in the United States, Europe, Asia, Africa, Canada, and Latin America (“MCD Profile,” n.d.). As of December 2015, McDonald’s has 36, 525 restaurants in operation, offering products such as soft drinks, hamburgers,

By focusing on product innovations and upgrades of its properties, McDonald’s was able to achieve strategic competitiveness and above average returns.

The product concept allows McDonalds products to be on limited edition to test customer satisfaction, so if customers are not satisfied with the new product McDonalds would simply get rid of the product and it will avoid them from making a loss as well. However the product concept is rarely used at McDonalds because they sell similar products like their competitors, however they always bring in new products to increase its customer base and being ahead of

In the 1950s, the product life cycle theory was introduced to explain the expected life cycle of a product from design to obsolescence, a period of time divided into four stages: introduction, growth, maturity, and decline. As the world moves away from usage of oil to renewable and clean energy, it leads some to believe that oil is on its final stage of decline. However, it is important to remember that oil is more than a product, it is a natural resource making it a special case. Critics of the product life cycle theory bring up valid points. First, there is no set amount of time that a product must stay in a certain stage. Oil could remain at maturity for a significant period of time. This also means that the declining stage could be as long as the resource exists. Second, there is no real proof that all products must die. There have instances that products have gone from maturity back to a period of rapid growth thanks to some improvement. OPEC must bank on the critics being right in order to maintain its power as a cartel. TechInsider of November 5, 2015 predicts fossils fuels will be obsolete by the earliest 2050. Unfortunately, with the amount of global conflict this prediction will probably not be accurate. In terms of strategic action, OPEC needs to act swiftly and quickly as if they do not adapt they will become obsolete. Strategies they can implement are internal conflict resolution, research & development, organizational restructuring, and external negotiation.

By creating unique brand products, such as: chicken McNuggets, Big Mac, and McFlurry. McDonald’s is setting itself apart from its competitors. The “innovation strategy is used to create new and unique products like, chicken tenders and Newman’s own salads” (Skenazy, Lenore). As well as special celebrity endorsements (athletes, actors/actresses), partnerships/sponsorships (music, Olympics, special movie toys), charities (Ronald McDonald House), games/promotions (monopoly game), which allow McDonald’s to develop their unique corporate image that sets them apart from their rivals.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

Organizational structure and design also has a direct impact on a company’s success, no one does this better than McDonalds. “4 key forces shaping today 's organizations—buyer power, variety, change, and speed—and shows how to design a state-of-the-art organization that responds effectively and rapidly to customer demands”. (Galbraith, J. R. (1995). McDonalds has buying power due to its sheer size. Variety is definitely a tool used by McDonalds as there are many menu items to choose from. Meeting customers’ demands, is also something that McDonald’s adapts to easily, when something sales they provide when it does not they remove the item from the menu item, the speed in which they do this would not allow you to believe that this was a mechanistic company structure.