Product Development And Brand Management Essay

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

So, the world's leading cosmetics company L’Oreal buying two local cosmetics firms for a share of China's vanity cash. One is Mininurse and another is Yue Sai. These are two competitive company is Chinese market as both of them are in the list of China’s top 10 cosmetics brands in 2002. Mininurse is one of the brands belong to Shenzhen Raystar Cosmetics Company. It set up by Li Zhida in 1989. Another company is called Yue-Sai Kan Cosmetics Ltd which founded in 1992. After the two acquisitions, L’Oreal group had 14 different brands in China in 2004. In order to manage these brands, L’Oreal set up a differential products and brands strategy to each brands. They called it “Pyramid Brand Structure”. There are four level of the pyramid included Luxury Products, Professional Products, Active Cosmetics and Consumer Products. This pyramid could ensure the marketing positioning for the 14 brands owned by L’Oreal.

A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly

6) Firms using mobile marketing to reach out to its customers may benefit from this type of marketing because it provides timely information to its customers as they go about their days activities. This would be especially useful for short term sales on products. If I was to get an e-mail notification of a two day sale at thegolfworld.com, I am able to use the link to view sale items right away.

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Risk taking function faces the uncertainties that are involved in marketing. It involves damages to goods, stolen items, outdated items, and identifies when customer needs change. Finally, the market information function controls all the information needed to plan, carry out, and control these marketing activities.

Also, the value-add that L’Oreal gets to its brand is immense, considering that the every student, especially among the women, is a potential customer. Also since it is a very different strategy compared to those used by other companies, it results in recruits who think in a different manner vis-à-vis the recruits of other companies. Thus, there is always a chance that the future marketing strategy of L’Oreal will be out of the box. It also gives students a feel of how the beauty industry functions.

L'Oreal is a cosmetic company, which makes some of the world's biggest beauty products. L'Oreal's success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lancôme Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors.

Our product is a phone case that has printing capabilities. The name of our product is Smart Print. This product falls into the shopping product category as it is considered a less frequent purchase in comparison to convenience products, is not quite a speciality product, and certainly is not an unsought product. This product will be carefully compared to its competitors and we believe it will stand out from the pack.

Definition of marketing- It 's is a process in which wants changes into needs. It is the action of business that people who willing to buy something for their satisfactions. The marketing process is having direct connection with communication and requirements and the actual goal of marketing is to expand the sales of the company’s product as well as the Company’s profit. The four p’s in market

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.