Product Development

1425 Words6 Pages

This paper will discuss the generic product development process. The product development process represents the basic sequence of steps or activities that a firm employs to conceive, design, and bring a product to market (Jacobs & Chase, 2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products.

The product development process is essential to all business. Product development is the process of designing, creating, and marketing an idea or project. The
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Marketing will prepare for all sorts of testing. Many market research techniques are used to encourage ideas including: running focus groups with consumers, channel members, and the company’s sales force; encouraging customer comments and suggestions via toll-free telephone numbers and website forms; and gaining insight on competitive product developments through secondary data sources. (Know This, 1998-2012).
Marketing would then start preparing for a launch date and execute the next step to manufacturing. “A failure to define the product before development begins is a major cause of both new-product failure and serious delays in time-to-market. In spite of the fact that early and stable product definition is consistently cited as a key to success, firms continue to perform poorly here” (Dr. Cooper & Dr. Edgett, 2006). The results of the study will reveal several insights regarding the blueprint. The products will have their chosen material to make the finish product. The specification will be documented, completed, tested and ready for manufacturer to produce. Meanwhile, the design team will have to resist from making product changes during development. Any altering away from the original design could result in a delay amongst training, marketing, or a launch date. Also these changes would result in lost time and require a formal review. Ultimately these
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