Product Distribution

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

A supply chain is very important to an organization. It can and should show the relationship between suppliers, distributors, managers and consumers. This paper would detail how important suppliers and distributions are to an organization’s success. And how important a supply chain is within an organization and how managers can utilize the supply chain. It is important that companies such as Target Corporations utilize the supply chain and gain competitive advantages. Target is one of the world’s largest retail stores; the first Target was opened in 1962 in Roseville, Minnesota (Target.com). By the end of 1962 there were only four Target and they were all operated in Minnesota.

Selective distribution is a type of retailing that is used by Nordstrom. The company examines each possible site for a new department store prior to building in that area. This type of retailing helps them to keep up the distinctive quality that they are popular for. According to the authors:

vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the

To increase CAH¡¯s sales in the U.S., set up push strategy (Exhibit 4), directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. In this approach, personal selling and sales promotions play major roles. Salespeople call on wholesalers to encourage orders and provide sales assistance. Sales promotions, such as case discount allowances (20 percent off the regular case price), are offered to stimulate demand. By pushing the product through the channel, the goal is to get channel members to push it to their customers.

* Higher sales volume in wider location and hence higher profit (distributor require either high volume sales or high advertising, hence if tied up with any one distributor, the sales target might go high requiring the company to be more competitive)

This task I am going explain the process of distributing goods through different channels from the manufacturer to the customers. The term distribution means the process of delivering, storing and selling goods, so that they can be used by customers. (Source- Intermediate Retail and Distribution, Delivering is about what types of transport which are used to carrying and delivering goods, the types of transport is going to be Rail, Road, Air, Water for example rivers, ocean cargo and canals and People. Storing is about where the goods are going to come from and where they are going to be stored. Selling is going to be where you are going to sell the goods

The company sells its products through two separate channels of distribution. Each is treated as a

Distribution is very important in the marketing mix because it deals with making products available when and where customers want them. As with all of the elements included in the marketing mix, place/distribution can be the difference between a successful or an unsuccessful business. The specific characteristics of The Olive Barrel’s place/distribution are the store’s physical location, its product distributors, and its availability to the customers.

manufacturers (Exhibit J). In the past, certain suppliers needed retail outlets to be able to reach the same

To put the company's products to consumers can be sold through public distribution channels, direct channels, indirect channels.

The supply chain at Gaviña consists of downstream partners. According to Armstrong, G., & Kotler, P. (2015), “downstream marketing channel partners, such as wholesales and retailers, form a vital link between the firm and its customers” (p. 304). So, Gaviña produces its products and make them available to valuable channels or resellers and suppliers that add value to their brand and help them build long-term relationships in the company’s chain. Armstrong, G., & Kotler, P. (2015), “…. Instead, most use intermediaries to bring their products to market… distribution channel… a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user” (p.

Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors

The company sells its products through two separate channels of distribution. Each is treated as a

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.