Essay about Product Life Cycle Analysis For The Apple Ipod

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The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. iPods were first…show more content…
All of which create similar players that incorporate design and functionality. Although some of these are household names none has been able to dethrone the iPod from being the icon for digital jukeboxes. The first casualty that fell to the iPod was the iRiver Rio that could not compete with the loyalty people have for Apple. Part of the iPod secret is the iTunes software. This is a platform where you can download music into your iPod and organize the files. It offers a library of over three million songs from very diverse genres of music. Others have tried to mimic this concept but have not been able to create the following that iPod has. An example of these failed ventures is the Sone Connect store which is attempting to offer Sony's MiniDisc player as an alternative to Apple's iPod. Even Wal-Mart, Amazon.com and Tower Records are also seeking a piece of the action by selling individual songs for a cheaper price than iTunes by adding these retailers the market is growing and becoming more and more competitive. It can be a safe assumption that Apple's iTunes internet downloadable music will partly replace the traditional channels through which music had been distributed in the past. It is evident that since its emergence into the market this little monster has gobbled up the market share of digital music gadgets. Apple has been able to directly penetrate the market and enable a quick adoption for the iPod.

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