Product Life Cycle Analysis for the Apple Ipod

1814 Words Aug 1st, 2006 8 Pages
The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. iPods were first introduced …show more content…
The first generation of iPods has been discontinued and is now simply thought of as memorabilia of times gone by. In fact we are currently witnessing the 5th generation iPod. This new line is far different from the original. Not only is it color but it also has the ability to play videos. As the newer versions come in so does the growth of the industry. The iPod phenomenon has developed an entire industry for the personal digital music player. There is now advertisement that is designed solely for iPod podcasts. Users are able to download their favorite TV shows free of ads, but advertisers are quickly finding ways to let themselves in this new medium. With so much interest being put in the iPod and its new developments it is even more difficult to picture the decline stage of this product life cycle: But, inevitably it shall come. The current growth stage is probably coming to a quick halt after five years of continuous growth. The more the market is identified and the product is placed and recognized the closer it gets to being in the mature stage. Once in this stage we could probably picture another five to seven years of maturity before reaching the decline stage and being replaced by a new development.

Quarter Sales
2002 Q4 140,000
2003 Q1 219,000
2003 Q2 80,000
2003 Q3 304,000
2003 Q4 336,000
2004 Q1 733,000
2004 Q2 807,000
2004 Q3 860,000
2004 Q4 2,016,000
2005 Q1 4,580,000
2005 Q2 5,311,000
2005 Q3 6,155,000
2005 Q4 6,451,000
2006 Q1