Ipod Product Life Cycle Essay

The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts, movies, and ringtones. According to Steve Jobs (2010), “iTunes is pretty remarkable. People have downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m accounts with credit cards and 1-click. It's the number one online media store in the world." (Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to browse the web, reading and sending e-mails, looking at photos, watching videos, listening to music, playing games, and reading e-books just to name a few of the capabilities (Apple Inc., 2010). Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc., 2010)

- January 9, 2007: Apple, Inc. unveiled Apple TV and IPHONE TV to conquer new technology markets since the company launched the original iPod in October 2001. Apple's stock increased by $7.10 a share, or 8.3%, to an all-time closing high of $92.57.

What does the iPod represent? A close relationship with Celine Dion and Barry White? Or maybe even with Apple Inc.? Take a peek inside and discover a whole world of economic geographical processes hiding behind your iTunes. ?Laid out in silicon is a road map for the world economy: globalized, outsourced, offshored, interconnected and complex (Leonard).?

Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and  Operating System.  Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics.  Latest era of extraordinary success

The IPod was introduced to the public in 2001. At first, it was only compatible with Mac computers, but two years later, the iPod could be used with any type of computer. This caused sales to skyrocket! Steve Jobs worked with apple inc. to come up with the IPod. Although Apple was not the first to come up with the idea of an mp3 player, no other mp3 player has ever been as big of a hit.

In 1996, Apple Computer-- now struggling--needed Jobs to come back to the company he helped to create. Within 2 years, Jobs ' expertise was able to turn the company around and make a profit. His leadership abilities saved company; he was able to influence company, and save Apple from bankruptcy. Apple releases the iMac: it becomes the fastest-selling personal computer inn history. Apple launches their first retail store and releases the iPod. The iPod was just innovative as all the other technology products that Apple has developed. The iPod was now the largest market share. It was more mobile than the Walkman; it had more capability, and better quality. There are now 357 Apple Stores.  The iPod would capture more than a 75% market share caused other people.

The shifted new strategy of Apple was initiated by the release of iPod in 2001, followed by the iPhone in 2007, then by iPad in 2012. It was the iPod that brought significant growth in Apple. Initially, the iPod was just another MP3 but soon became the icon of the digital age due to its sleek design and user friendly interface. Moreover, iPod could sync with Windows as well as a Mac and offered accessory markets. Soon enough all the competitor in MP3 market had to face the challenge of consumers comparing their model with iPod. However, the greatest challenge that the competitors had to face was the introduction of iTunes store.

Sony will now become a competitor against the original portable device. The difference will be about $100 - $200 higher in price for Sony product; but storage space is higher is this unit. This fall will bring additional players to the market as a number of companies are introducing their own versions. “Creative Labs will unleash its Zen Portable Media Centre” (www.technewsworld.com/story/35313.html) in August which includes a 3.8 video screen and plays 80 hours of music. At the same time, Samsung will release their version of a portable music device. Both of those will retail at $499, again higher than the iPod, but with additional features. “September also sees the release of Hewlett Packard’s entry into the digital player market with a re-branded version of the iPod. It is rumored to have a 60-GB capacity.” (www.technewsworld.com/story/35313.html). This market is going to become very cluttered with each company trying to outdo the other with extra benefits.

In 2005, Apple Computers experienced significant sales increases attributable to the earlier rollout of the iPod (Robbins & Judge, 2009). The positive publicity and brand perception associated with that project also spilled over to its entire line of Macintosh computers, further bolstering sales revenue and corporate profits that year. The sales volume of virtually all Apple products increased after the introduction of the iPod, hitting $320 million in June of 2005 (Robbins & Judge, 2009). In general, every successful Apple product has benefited brand recognition and perception and invigorated the sales of other product lines, even those not directly related to it. By the end of 2005, Apple had sold approximately 22 million iPod units and more than half a billion individual song downloads through its music store, iTunes (George & Jones, 2008).

Apple has placed itself into pop culture, from how ipods and subsequent trends like the pod casts are created. Apple has managed to market its mp3 players to become renowned around the world as the best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design, to the uniqueness of its operating system, ipods have made the people who

In October 2005, Apple introduced the new iPod containing a 2.5 inch color screen that enables it to display album artwork and photos, and play video including music videos, video podcasts, home movies, short films and television shows. The iPod lineup now includes a 30GB model holding up to

Apple Inc. has manufactured some of the most recognizable products in America today. From the commercial success of the Apple II in the early 80’s to the worldwide embrace of the iPod as a cultural icon, Apple Inc. has established itself as one of the leaders in innovative household technologies. Apple Inc. introduced and attempted to sell its first product, the Apple I, in 1976. The Apple I was not as successful as its creators, Steven Jobs and Steven Wozniak, had hoped. As a result, Jobs and Wozniak went on to introduce the Apple II at a computer trade show in 1977. The Apple II launched Apple Inc. to the forefront of the new computer era. Although it had a bumpy road in the 1980’s, Apple continued to grow into a

Apple, Inc. (Apple) delved into relatively new territory in 2013 by releasing two new versions of their smartphone, the iPhone. This was the first time they released two versions of their smartphone in the same calendar year. This dual or multi-release strategy is not completely new for Apple, as they have previously released multiple versions of a product type from the same family as early as 1979. That year, Apple, then known as the Apple Computer Company, released three versions of their Apple II computer: the Apple II Plus, Apple II EuroPlus, and the Apple J-Plus. As recently as 2012 Apple released two models from their iPad family, the iPad Mini and the iPad (4th gen). It should come as no surprise that during September 2013

The iPod has enhanced the music industry in so many ways. It can be said that the iPod is the greatest and most popular music playing device to have ever been made. If you own a iPod you will know that you can get unlimited digital music, films and apps, some for free and some for a little price. The good thing about it is that if you only like one song in the album you can buy just that one song, instead of having to the whole album. The iPod is a MP3 product which allows you to download the song of your choice from any site and still be able to play it through the iPod. An iPod can be used for more than just music. It can also be utilized to play games, listen to audio books, watch films, and recorded transcripts. Anything audio (and usually visual) can be played on the iPad. There are many different models of iPods, including the “Classic”, the “iTouch” and the “Nano”. All include individual features of their own. One of the iPod’s great advantages is that it is mobile and is used by many people on the move from businessmen to school children.

Meanwhile, the music industry generally refused to see any merit in instituting its own digital distribution. It took a technology company, Apple Inc., to take advantage of this pent-up demand by launching an online Web site (the iTunes Store) in 2003 to sell songs, and later videos, for play on the company’s iPod portable digital media player, using the company’s iTunes music program. By 2006 Apple had sold more than 100 million iPods, and more than 2 billion songs had been downloaded from the iTunes Store, with all of the songs paid for and the royalties returned to record companies and artists.