Product Life Cycle of Nokia Nseries Mobile Phones

1195 WordsMar 3, 20125 Pages
Product Life Cycle of Nokia N-Series Mobile Phones Table of Contents The Product Life Cycle Introduction……………………………………………………………………. .2 The Product Life Cycle of Nokia N-series mobile phones……………………….3 Advantages of the Product Life Cycle…………………………………………...7 Disadvantages of the Product Life Cycle………………………………………...7 References………………………………………………………………………...8 The Product Life Cycle: Introduction The product life cycle is defined as a generalized model of the sales trend of a product class or category over a period of time and of related changes in competitive behaviour (Buzzell, 1966). In order to accommodate the product life cycle as a predictive tool for…show more content…
The Maturity Stage The maturity of this series came at the start of 2006. More people were now aware of the different useful capabilities of the nokia N-series mobile phones. The market share became high, but the rate of increase in the sales volume declined as the product is now getting to the saturation stage mentioned in the earlier sections of this report. It is usual to find other competitors at this stage. Pricing and discount campaigns are employed in relation to the competition. Promotion and advertising shifts from the target of getting new customers, to the target of product differentiation in terms of quality and reliability. The Decline Stage Product Life Cycle decline is accompanied by a decline in market sales. It is sometimes difficult to recognise since marketing personnel are usually too optimistic due to big product success coming from the maturity phase. The decline of the Nokia Nseries(N70, N90 and N91) started in 2006. Competitors such as Samsung came up with very good internet enabled phones. Nokia did not wait to be cannibalized by these new products, but went back to the drawing board to come up with the all-powerful N95 which was a grand success till the arrival of the apple’s i-phone. The withdrawal stage is the last step in the life of a product. This is the time to start withdrawing variations of the product from the market that are weak in their

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