Product List Of A Product Essay

903 Words4 Pages
PRODUCT CATEGORY Chosen Product The product I’ve selected is a Premium White Scratch Off Map Travel Poster from an online store named Travel Nuts. The map is unique in featuring a ‘scratch-off’ top layer which the customer engages with by removing over time to highlight the countries they have travelled to. The Premium White Scratch Off Map Travel Poster belongs in the ‘Home & Garden > Home’ product category group and can be found in sub-categories such as Décor, Artwork and Posters, Prints & Visual Artwork. THE 4 P’S Product The Premium Scratch Off Map Travel Poster is an 88 x 52cm white poster that features a gold foil scratch-off top layer. A map of the world is hidden under the gold scratch-off layer, which after selectively removing over time reveals the countries the consumer has travelled to in bright and saturated colour. (Figure 1.) The map comes packaged in a cylindrical mailing tube printed with a sepia-toned map of the world, which conveys the brands’ values of discovery and evokes feelings of nostalgia. (Figure 2.) The functionality and colour of this map are what attracted me, the somewhat neutral tones compliment décor and the experience of interacting and removing the gold layer to reveal countries makes me excited for future travels. (Figures 3 and 4.) I purchased this product as a sample to check the quality and to see if it would be a viable option to sell online via my travel blog. The sample was purchased to check the quality and test
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