Product Management Using Boston Matrix Tool With Product Life Cycle Management Essay

The Boston Matrix is a tool used by marketing managers to make decisions on which products within their portfolio that they should market and under what category on the

Opponents of the use of the pipeline mode to transport fuel claim that it is responsible for numerous deaths that occur annually. The rate of increased accidents is attributable to the fact that as a mode of fuel transportation, minimal oversight, outdated pipes, and insufficient precautions subject

The BCG matrix is a model developed by Bruce Henderson of the Boston Consulting Group (NetMBA). The goal of the BCG matrix was to allow fellow marketers to easily analyze a product, whether it be old, or new, as to how effective it was in that particular market and if the product was successful in its overall product growth and market share. When it comes to selling a product, a company must overcome competitors in the same market who are looking to take a piece of the share of consumers. Therefore, in order to be successful, the use of a model such as the BCG allows a marketer to assess their competitive advantages as well as the ability to calculate the relative market share. For example, once you have products that have hit the market and have already established themselves, you can check back and cross examine those products to see which ones are important to your success as an organization and which ones you should contemplate scaling back on because these products may be viewed as questionable.

The construction of pipelines means that companies would have to dig up ground, which could lead to several issues. The most notable issue of the oil pipelines is the destruction of the life cycle. Deforestation, homeless wildlife, and soil erosion are the main factors that would be greatly affected in the life cycle. (Williams, 2012). Although this issue is of great concern, there is not a more effective, efficient, and safer way to transport oil across the country. All other modes of transportation cause greater emissions of detrimental gases to the environment from the pulling of the heavy amounts of oil. Lastly, pipelines have valves that can block off spillages, while other methods have no possible way of stopping these spillages, causing the same environmental defects as the construction of the

According to a study conducted by Dr. Dagmar Etkin of Environmental Research Consulting, pipelines are not the safest mode of petroleum transportation. In accordance with this information, transportation by train is more effective and safer than using pipelines. The mode of transportation with the highest ratio of oil spillage in waterways is by vehicles such as fuel trucks. Between the years 1980 and 2003, land vehicles were in the lead with 44% oil spillage per transport, while pipelines had 32%. The remaining 24% of oil spills were awarded to train transports. These special train cars are the safest mean of transportation out of the three. Even though the percentages seem to be very close in the spectrum, the total volume of spilled oil from pipelines exceeds road vehicles by over 100,000,000 gallons of oil (Wile). However, a more recent source, the official Dakota Access Pipeline webpage states, “…pipelines are the safest, most efficient method of transporting oil, according to the U.S. Department of Transportation” (“Dakota Access

A 5 year strategic plan for Mensa Inc. should be dynamic and focus on ensuring that the present situation where in multiple sectors and businesses are involved. Re investing and formulating a stronger BCG matrix with divestiture from loss making units becomes extremely essential. The BCG matrix is a matrix that is used for the purpose of strategy formulation of a firm, but it is a four cell matrix.

It is important to note over time metal rust, and the constant pumping of crude oil through the pipelines will eventually overtime causes the pipes to rupture and break apart. Anything made by man is able to be destroyed, whether by man themselves or by nature.

Pipelines play such a big role in our lives which is why we as people rely on them for so many different things. Household products that we use on a daily basis such as aspirin, heart valves and crayons are some of the few items manufactured from crude oil. On the other hand there has been many events that have wrecked havoc on so many people

Out of all the ways of transportation for oil, a pipeline is the safest. A study based on 10 years of data in Canada by the Fraser Institute, found that transporting oil and natural gas through pipelines was 4.5 times safer. Furthermore, The American Petroleum Institute and the Association of Oil Pipe Lines found that oil and petroleum products were delivered safely through pipelines 99.99 percent of the time in 2013. In addition, almost 75 percent of pipeline incidents do not affect the environment since they occur at handling and processing facilities. Pipeline accidents are very rare and it most likely for American to be struck and killed by lightning than from a pipeline

Pipelines are often looked at as a very dangerous to the environment. This can be very true as an oil spill can cause tremendous issues of toxicity and cause death of wildlife. The companies who build pipelines are doing their best to insure the safety of the wildlife and the environment. Such as, leak detection systems and trenches that will keep oil from being carried away from the pipeline and contaminating the land surrounding if a leak were to occur (Congressional Digest, 2011). Pipelines are something that already exist and we do not even think about from day to day. The United States has more than 2.4 million miles of energy pipeline; seventy-two thousand of which are crude oil lines. In order to keep up with oil production, we need

The BCG matrix portrays the perspective of the product portfolio, which is the growth-share matrix. This framework of tool categorizes products within a company's portfolio or within the business units as stars, cash cows, dogs, or question marks according to growth rate, market share, and positively or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. From this analysis, it can be seen that the products that is growing

According to Holzer (2013), a company can use the BCG Matrix projections of market growth and market share to maintain a balanced portfolio. Their strategic goal is to that it always have money, leverage or 'milking' its proven products, develop new products, and seek new markets. Products are plotted on the BCG Matrix as: (1) stars, (2) cash cows, (3) question marks, or (4) dogs.

     Gas flaring is also a significant problem in Nigeria. As much as 76% of the natural

Most children in the Niger delta have little or no education, due to lack of funds from their parents who have lost their lands and have no jobs because of limited opportunities. The Niger delta government and the oil companies have refused to look into the situation; instead they favor their close relations neglecting the masses. Corruption in the Niger delta has led some youths in taking drastic measure in order to put food on their table. For example, Ikechukwu Efe an indigene of the Niger delta said that some of his friends created their own “oil refinery”, which is made up of crude oil in metal barrels with controlled heat from fire woods. This is a dangerous process in refining crude oil but the degree of poverty in the state left his friends with no choice. If only the government of the Niger delta have created jobs with the wealth of the state Ikechukwu’s friend would not have to put their lives in danger. Until corruption is put to an abrupt the people of the Niger delta will continue to live in poverty.

Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA in 1970, to help corporations with analyzing their business units or product lines. This help the company allocate resources and is used as an analytical tool in brand marketing, product