Product Market Analysis Essay

777 WordsJun 7, 20144 Pages
Product Market Analysis COM/100 November 17, 2013 Product Market Analysis Paper In 1873, Adolph Coors and Jacob Schueler, both German immigrants established Golden, Colorado brewery. In 1880, Coors bought out his partner and became the sole owner of Coors Brewing Company. Today Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors, 2013). In 1990, Coors Brewing introduced Coors Rocky Mountain Spring Water. The product was short lived and was taken off the market in 1992 after only two years. There are a few problems with the marketing and advertising of this product. To remarket this product I would start with the use of various types of media communication.…show more content…
That grew in 1997 to 12.7 gallons per person. There an no reason why with that much increase in the consumption of bottled water this product did not take off (Natural Resource Defense Council, 2013). This product has a simple fix. First, it is important that we change the name of the product. At the least drop the Coors of the name, Rocky Mountain Spring Water. This will still bring in the loyal customers to the Coors product. Any true fan on Coors will remember that Coors is made by Rocky Mountain Spring Water. This will also disassociate the product from the alcoholic beverages. The original product was bottled in glass bottles. This could also hinder the sales of the product. The glass bottles are heavy and harder to store. Change the glass bottles into plastic bottles. This will cut down on the price of the product and make it easier to carrier. The next step would be to us media to get the product out to the public. We need to bring more advertisements to television and radio during sporting events. Advertising online can be done in many different ways. There are ways to reach online customer by e-mail or online advertisements. Facebook, Netflix, and a podcasts offer advertisements during interaction with their services. Online magazines and newspapers also offer advertisements while on the websites. Facebook has more than one billion people who us its services monthly. People spend an average of six hours and 35 minutes a month.
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