Product Market Analysis Paper

Monica and Andy is a Chicago based brand of boutique baby and toddler clothing, blankets, and accessories made of organic fabrics. M+A was founded by local Chicago mom, Monica Royer in 2013. Originally, what started as an online baby blanket company, Royer expanded her store into an organic baby and toddler clothing line, along with opening a retail location in Lincoln Park, at 2038 N Halsted, during the summer of 2014. Monica and Andy is now also home to the renown “cuddle box”. The “cuddle box” is a beautifully hand packaged box of 100% certified organic newborn essentials including the first outfit (hospital outfit) and a blanket that is the perfect gift for a baby shower or hospital gift for a new mom and her new baby. Hats

Personally, I think the Oxi Clean Commercial is effective. Not only are they just selling a stain remover, but a way to make me feel confident in getting that coffee stain out of my white T-shirt. It makes me feel like it can “get the tough stains out.” The tone of the commercial is Dramatic, because of things they say in the commercial, like “Don’t just get it clean, get it OxiClean.”, and “It gets the tough stains out.” Another tone of this commercial is how it shows excitement, with material like “Makes your whites whiter, makes your brights brighter.” By the end of the commercial, I, the child of the customer, feels like I can trust this brand to get even my toughest stains out, and trust me there’s a lot.

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

When endorsing a commonly used product, such as laundry detergent, it is important to utilize pathos, ethos, and logos adequately in order to effectively sell the intended product. “The OxiClean Archives Billy Mays It’s Amazing Classic Commercial” utilizes the three rhetorical strategies exceptionally well. To promote OxiClean, Billy Mays effectively connects to his planned audience by establishing a common interest, earns credibility with his famous reputation, and uses reasoning to prove OxiClean’s performance. While the OxiClean commercial mainly relies on its extensive use of pathos and ethos, it still demonstrates a small amount of reasoning.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

From these results, it is obvious the campaign met and exceeded the team’s established goal and objectives. New Responsibles were now openly discussing and referencing Clorox and its products in their on- and off-line conversations. Additionally, there was a change in purchase interest and brand favorability. Consumers were willing and wanting to purchase Clorox products.

This leads into the next issue their organization faces, which is their lack of informing the consumers of their product benefits. The Fantastik cleaners are the only ones on the market that are 100% safe for the environment. With such a competitive advantage over their competitors, they have to be able to bridge this communication gap they currently have with consumers, because many of them are unaware of Fantastik’s triple bottom line goals. In order to help build brand awareness, they have to advertise more to their target segments. But one of the issues is Fantastik’s advertising budget has decreased from $1,375,000 in 2005 to $825,000 in 2006. Fantastik also has the problem of lacking diversity in their product line. Although they have five different cleaners, all of them are fairly similar and many consumers would not be able to tell their differences other than the price.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

This ad seems very effective to me as it is already a popular product, and continues to stay that way. The technique is done well having a celebrity

Cleaning commercials use various techniques to persuade their audiences to buy their products. Through different advertising techniques, they are able to convey their messages and identify who their target audience is. This is true for most, but in the end some companies are more successful than others in doing so.

The study case further reveals that Marilyn takes a trial an error approach to promote her products. This approach is very time consuming and not an effective strategy for distributing perishable products or limited time and energy.

Today, the global business sphere is growing swiftly in terms of organizations and management in general. New market trends and strategies are being implemented from old fashion to modern ways, in order to best manage and take control of the organization, along with boosting the employees ' confidence. Ever since the dawn of trade and services, the customer has been the main priority in the promise of a fruitful business. In order to efficiently serve the valuable customer, organizations have opted to allocate more and more cash towards Research & Development in millions of dollars, along with efficiently knowing when to change management in correspondence with the organization 's progress. This has all helped with an advancement in corporate technology and asset growth in the desire of pursuing a healthy growth of profits in the long term.

Our value proposition to this segment will be: An affordable detergent powder with a “special touch.”

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

Starting a new product is never easy for a company. The difficulties they face are diverse in nature, and often they lack initiatives so that customers are not interested in the product.