Product Market Analysis : Red Robin Gourmet Burgers Essay

Ruth’s Chris is a steak house that has been franchised all over the world, with a consumer recognizable name that is widely popular for their brand and calling. Ruth’s Chris began in 1965 when Ruth Fertel mortgaged her home and bought a steakhouse that had 60 seats called Chris Steak House in New Orleans (Peter & Donnelly, 2013). Twelve years later, in 1976, the restaurant suffered a kitchen fire and was destroyed. Ruth had the drive not to let that destroy what she loved. She purchased another property shortly after and called it Ruth’s Chri. One of her regular customers convinced her to allow him to franchise the restaurant, and by the 1980’s Ruth’s Chris was a global brand.

Founders Leroy and Forest Raffel founded the first Arby’s in 1964. Leroy and Forrest want a taste of something different. The first Arby’s was opened in Boardman, Ohio, and it served their famous hot, freshly sliced roast beef sandwiches. In 1975 about ten years after they first opened, they decided that they needed to give Arby’s a makeover. They changed their classic ten gallon hat and replaced it with a sleeker hat but the classic ten gallon hat can still be found on their sign outside of their restaurants. In 1978 they added a new burger to their menu, the Cheddar roast beef sandwich. The Cheddar roast beef sandwich had roast beef, cheddar cheese sauce, zesty red onions, and a toasted onion roll. But Arby’s still had their great roast

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

The following statistical report is carried out to determine if there is room for growth and if changes need to be met in terms of food management, food handling, and food health standards. If there is, room for growth a loan will be barrowed in order to fulfill the changes.

Looking at GIS’s revenue exposure, there is little political and sovereign risk as most of their income is sourced from developed economies with stable governments. Political instability or social unrest is not a major concern for GIS. As of 2017, a majority of GIS’s revenue comes from developed countries, with 79.2% of revenue coming from the Americas. 71.5% of total revenue is from the US, followed by 5.8% from Canada and 4.1% from Mainland China. Significant growth was seen in Asia with revenue from China increasing 53.5% year-over-year. Canada’s economy is growing slowly at 1.7% for the third quarter of 2017 and unemployment has dropped below 6% for the first time since 2008. China saw 6.8% GDP growth for the third quarter as

(1) Wendy’s was able to achieve its initial success and grow so rapidly at a time when the quick service hamburger business appeared to be saturated because Wendy’s chose a strategic plan of targeting a different segment of the hamburger market, young adults and adults. Dave Thomas’s idea of an “old fashioned” hamburger allowed Wendy’s to differentiate from the competitors. The hamburger itself is made from fresh beef that is cooked to order and served directly from the grill to the customer. It is done this way to allow the customer to see what they are ordering. Allowing customers the opportunity to see the cooking process gains a certain level of comfort between the customer and the restaurant. “Old fashioned” hamburgers are square in

Randy George established Red Hen Baking Company in 1999. Red Hen Baking Company specializes in artisan bread and their mission is “to produce premium quality breads and pastries with traditional methods and carefully selected high quality ingredients. To do this while striving to minimize our impact on the environment, to support the growers and producers of our ingredients, and to provide the finest baked goods and service to our customers” (Our Mission). Red Hen Baking Company is able to achieve their mission by marketing their baked goods within 100 miles of the bakery and by delivering every day to stores and restaurants in the delivery area.

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Initially, In the year 1897, Van Westenbrugge & Erb was founded. However, Gordon Food Service was named in 1942 after retirement of Isaac. (History Gordon Food. 2016, April

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.

Finances were examined in affective processing, in the context of figuring out who should the people invest in to get there profitable outcome. Both MCD and QSR are going to have their differences in what they each bring to the table, however, reviewing the cash flow, income statement and financial activities, this narrative research paper is going to explain what is going to have the greater advantage in the end. The bigger bang for your buck if you will. Processing all the information will give us the insight to figure out this great comparison.

Once I stepped inside the restaurant I automatically could hear the music playing at a moderate level and the laughter of the customers. Right off the back the restaurant's ambiance had a positive vibe. Mindful, it was a Saturday late afternoon. Mary Jane Burger and Brew is a local restaurant trying to stay true to its past. The granddaughter of the original owner now runs the place with the intention of serving good quality food where the ingredients are fresh, mouth watering, and surely not filled with antibiotics and all that other genetically modified elements found in processed foods. The vintage, rustic looking place, holds a small town atmosphere with a big taste.

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman