CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION
Winter Project On A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES Guided By: Submitted By: Dr. Syamaprasad Datta Tamoghna Chatterjee (Professor) Roll No.: (0641471706) [pic] Certificate This is to certify that the project entitled “A Comparative study on consumption patterns of Soft Drinks and Fruit
patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status consciousness • Varying lifestyle The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people. The study starts with determining the major players in
Project On “A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS” Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42
1 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari K J Somaiya Institute of Management Studies & Research June, 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies
Industry---------------------------------------- 11 8. Beverages for ‘Health and Wellness’ in the Indian Market------------ 12 9. The beverage industry’s