CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION
in demand of juices. The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people. The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being. Market Research (secondary data)is done based on some underlying parameters like:
conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status consciousness • Varying lifestyle The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people. The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people
Patel - Umesh Pathak - Sampath CH - Ajit Yadav - Rahul Singh EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement. Market Research is based on some underlying parameters like: • Changing consumption pattern • Changing income levels • Advertisements • Taste • Status consciousness • Varying lifestyle The study starts with determining the
1 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari K J Somaiya Institute of Management Studies & Research June, 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies
Wellness’ in the Indian Market------------ 12 9. The beverage industry’s response towards Health and Wellness------12 10. Barriers to taking ‘functional’ beverages mainstream------------------13 11. Converting Barriers into the Opportunities-----------------------------14 12. Indian Beverage Market Perspectives-----------------------------------15 13. Indian Beverage Distribution & Marketing Network--------------------15 14. Issues Related to Indian Beverage Market-----------------------------16