Product Of Sales Promotion : Banana Republic Essay

Ground rule #6: If you mimic the market leaders, you'll just add to their dominance.

Because of this rapid growth several challenges can present themselves. A primary challenge that can present itself is the lost of the boutique feel because of the hundreds of locations. Even though each boutique is different and personalized, opening too many locations may cause the retailer to lose its niche in the market. Another challenge is the many changes the company has gone through in upper level management. Because of the changes investors have been discouraged, as mentioned before, and shares were down 16% after the changes.

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

Describe the promotional mix used by two selected organisations for a selected product or service.

Weaknesses: Ironically, their strategy also seems to be their biggest weakness. As Yoffie (2001) said, "By investing over time in specific skills and strengths, you create opportunities that perceptive rivals can exploit. In other words, you risk becoming the target of another and possibly better judo strategist" (p. 62). Another weakness was the slowing pace of innovation and the lack of coordination between marketing and production at Palm. Marketing announced the anticipated release of the m500 and m505 which caused a decrease in demand of Palm's older products (Yoffie, 2001, p. 62).

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

1.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

Gregg Schwartz is a sales and marketing professional with experience in vendor management, lead generation, appointment generation, social media marketing, B2B (business to business) marketing strategy, strategic partnerships, new business management, management marketing, business development, and leadership. Additionally, he is a certified fraud examiner, holds a B.B.A. from SUNY at Buffalo, and also attended CUNY (City University of New York). As an author, Schwartz has contributed many articles to Entrepreneur Magazine as well as other publications such as CEO, Marketo Marketing blog, Creator by WeWork, Sales and Marketing (salesandmarketing.com), The Next Web, and Business Know-How, to name a few. In this paper, I will provide a brief synopsis of his article 5 Marketing Lessons Learned Watching Donald Trump Run for President and discuss the key marketing concepts and strategies identified by Schwartz.

|Little Black Bag (small circular purse) |22” Spinner (suitcase) |Lanyard |Case for iPhone 5 |

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

1. If Williams-Sonoma continues with its’ present strategies and objectives, where will it be in 5 years?

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

One of the industries main weaknesses is the fact that they have a low industry ratio. Furthermore, one of their issues in past years was being geographically impotent in their retail locations, but as mentioned before, this issue is declining due to the fact that more locations are being opened worldwide.

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

The organisation that provides the product or service, including any mission statements, visions or goals.