Product Offerings - Patagonia

1056 WordsMay 25, 20125 Pages
REI Product Offerings Fundamental of Marketing and Sales Women’s Fleece Jacket For this exercise, I chose a women’s Fleece jacket offered by both REI and its competitor, Patagonia. It is curious that in their catalogue, REI offers products, (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete, or a respect for the quality of product produced by Patagonia. Similarly, in both stores, the Patagonia clothing offered by both are priced very closely, and in some cases at the same price point, (the Patagonia Jacket is priced at $149.00; the REI jacket is priced at $110.00). The specific item compared in this product category, the Fleece jacket, is…show more content…
Made with Regulator® grid fleece for outstanding stretch, breathability, compressibility and durability in the backcountry.” (Patagonia) Patagonia Fleece jacket Details • Versatile R1 fleece provides excellent stretch, warmth, wicking and breathability in a variety of temperatures • Fleece has high/low grid on inside for enhanced compressibility, airflow, and dry time • Microfiber face speeds moisture-wicking and allows for easy layering • Off-shoulder seam construction reduces bulk under a pack • Two zippered hand warmer pockets • 6.8-oz Polartec® Power Dry® 93% polyester (41% recycled)/7% spandex • 326 g (11.5 oz) • Made in Colombia. Material Recycled Polyester : “We recycle used soda bottles, unusable second quality fabrics and worn out garments into polyester fibers to produce many of our clothes.” (Patagonia) Technology: Regulator® Insulation. “Regulator Insulation provides phenomenal compressibility, light weight warmth and moisture transport, whether used alone or as part of a layering system.” (Patagonia) REI Fleece Jacket: The Pyxis jacket from Mountain Hardwear is made from soft, luxurious fleece and is a great choice for a mid layer when down is too warm. Pyxis Fleece Jacket • Soft, non-pilling polyester fleece retains warmth, continuing to insulate even if wet • Fleece-lined chin guard prevents zipper chafe • Dual hem draw cords provide quick fit adjustments • Mountain Hard wear Pyxis jacket has zip
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