Product Packaging Of Disposable Razors

1099 WordsMar 10, 20165 Pages
Product packaging is usually the first this one sees when shopping. Certain products are specifically marketed toward men or women because many of these products can only be used by a man or a woman. However, there are many products that are, or should be gender neutral, yet are still marketed to a specific sex. I will address five such products and discuss how this expresses the different expectations of men and women. The first of these products is disposable razors. This handy product has taken the country by storm over the past thirty years or so. I remember when I was growing up, disposable razors were mostly used by women and the packaging was quite gender neutral. Yet now when I walked into the local drug store and walk down the razor isle there are so many to choose from; and, they are gender specific. The packaging for razors marketed to men are in black, dark blues, oranges and a multitude of greens. They have names like Flex, Mach, and Metal, all names with a hard, uber-masculine feel. On the other side of the isle are the women’s razors. They sport names like Venus, Soleil, and Silk; all having an undeniably feminine feel. They are generally packaged in one color, pink, which for most Americans is the color associated with femininity. When one used to hear of “body wash”, it was a female thing, i.e. women use body wash and men use bar soap. This is so not true these days, with so many companies marketing body washes for men. And, one such product that is a

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