Product Placement

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and

The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the “Cola Wars.” During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebrities in their commercials and advertisements. This is done as a means to persuade the public that these products are worth buying.

A company who chooses to make rather than buy is at risk of losing alternative sources, design flexibility, and access to technological innovations.

Every year, each brand is trying to come up with a new idea to advertise their products in commercials. My favorite one is from Pepsi, the soda company. I especially loved the ones in 1984 and 2004. Similarities between these two ads are the celebrity endorsement strategy and in each video, they included a song with a meaning that can affects people point of view.

Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T.V adverts, radio ads, billboards around town, leaflets given out in the street e.t.c. It’s the way firms get the knowledge that their product is around out there.

He is a professionally-trained cabinet maker from Montreal. Gill makes hand-made wooden jewelry, with products ranging from rings, bracelets and earrings. He sells his products mostly on Etsy. Currently, Ébéniste has direct and indirect competitors within the retail and online stores. In the next three years, Ébéniste will focus towards increasing profit and exposure in order to gain market share.

Children spend numerous amount of time watching television, playing videogames, and using computers. For businesses, these children represent the ultimate prize, an unprecedented, powerful, and elusive new demographic to profit from. Their goals now are to insinuate their brands into these children’s lives and marketers have begun to place products directly into children entertainment by subtle “product placement”. Product placement which is the significant placement of product within movies or television programs (O'Quinn, Thomas C; Allen, Chris D; Semenik, Richard J, 2009). According to the text, advertiser love the exposure that product placement provides because many consumers have turned to solutions that avoids traditional advertising, with technology like the TiVo, the consumer can skip commercials. Competition can be intense and businesses go to ethically questionable extreme ways of pushing goods, services, and beliefs.

Television advertisements/commercials are paid announcements over the television in order to sell a product, item or service. The majority of television commercials range in length from a few seconds to a few minutes. In the United States, TV commercials are considered the most effective way of mass-marketing. Beer companies have proven this by their use of beer commercials to target certain audiences. When looking at the numbers it is found that men drink more than women and whites drink more than non-whites. Men between the ages of 18 to 49 drink the most and that is why the beer advertisers target them the most. Beer commercials throughout the years have used signature characters/items, creativity, humor and sexual attraction to get viewers to buy their products. The strengths/weaknesses of these techniques used to target certain audiences throughout these commercials will be looked at and discussed throughout this paper.

Product placements are nothing new, but they have increased over the years. It is a great way for companies to gain exposure and it can be a great part of a marketing campaign. Product placements have merged to music videos, video games and books. Consumers have better reactions to the placements since they are not as intrusive as commercials. Placing a product within a movie or show can enhance the products impression and have a strong influence on a consumers purchase decision. I have noticed that the show, “The Walking Dead” uses cars within certain episodes demonstrating the cars abilities and attractiveness. Product integration is when a product becomes the target or focus of a movie or show. The difference between product placement and

Product and brand exposure in films is the result of paid product placement, the provision of free products as props, or personal use by actors. Product placement implies a mutually beneficial relationship between the filmmaker and the manufacturer of the product. Initial contact may be made by the filmmaker seeking to reduce costs, increase income, and provide realism or it may be made by product placement firms seeking product exposure for companies they represent. Product placement firms have evolved over the last two decades to broker relationships between filmmakers and corporations. The usual procedure is for the product placement firm to receive scripts in advance of production from filmmakers and review the scripts for the possible use of products they represent. Normally this involves substituting a specific brand for a generic brand—that is, instead of “John meets Mary at a coffeehouse”, John might meet Mary at Curt's Coffee. The integrity of the script is maintained, a touch of realism is provided, the filmmaker has an existing location for filming, and Curt's Coffee receives extensive free exposure. The film cast and crew may also receive free lattes and muffins and possibly Curt's Coffee mugs. The product placement firm receives its fee for making the placement, and everyone connected with making the film wins.

Commercials are aimed at three particular groups: children, parents/grandparents, and retailers, with different methods for each. Products are often brightly colored, fast moving, or associated with famous characters from film, TV, or books. Packaging can enhance the attractiveness of an item. When marketing to adults, the educational benefits to the child are often promoted. Whether it's food, toys, or Cars there is always a T.V commercial being made about it. Many different corporations are out in the world trying to make their company or merchandise be the best out there. There are some people that care about the ad and other that don’t. Those that care about the ad and really focus in on them are usually kids. for that reason, the vendor

The example I chose to use of product placement is Ray-Ban’s Wayfarer sunglass in the classic 1983 comedy, Risky Business. This film launched celebrity Tom Cruise’s career and saved Ray-Ban’s Wayfarer sunglasses from extinction. I decided to rent the movie because I had never seen it since it came out 13 years before I was born. This movie sparked my interest because whenever we have to name our groups someone always picks that movie title for their group name. On the cover of the movie you see Tom Cruise rocking the Ray-Ban sunglasses. The opening scene is black and it slowly zooms out from the center of the Ray-Ban sunglasses. He wears them throughout the movie when he is partaking in his risk business. Then at the end of the movie it does

From Apple products, to Tommy Hilfiger and MTV. Majority of the advertisements want to grab individual’s attention. During the early 1980’s in order for people to start recognizing these popular products, they created catch phrases such as “Just Do It” and “Got Milk”. Back then cable was not as popular as it is today, by placing famous celebrities inside their commercials and calling the company and forcing them to play their commercials on the air is what made their products sales increase. Great advertisement starts with something true.