Product Placement Regulation: Steven Spielberg's E. T.

PRODUCT PLACEMNET Product placement is practice in which manufacturers of goods or providers of a service gain exposure by paying for them to be featured in movies and TV programming. In the earlier days producers would approach companies to use their products in their films. During production of E.T., Amblin Productions and Steven Spielberg approached Mars, Inc. about a possible tie-in between M&M’s and the film. For water reason, Mars said “No” to their proposition. By declining this offer, Mars’ paved the way for Hershey’s Reese’s Pieces. Hershey agreed to do a tie-in between the movie and the candy after the film was released. A deal was contracted wherein Hershey Foods agreed to promote E.T. with $1 million of advertising: in return, Hershey could use E.T. in its own ads. (Mikkelson, 2011). The payoff was huge! Reese’s Pieces saw a reported 65% jump in profits just two weeks after E.T. premiered.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

When watching TV, it is almost certain that an infomercial will cross paths with an innocent bystander. Some people ignore the enticing “deals” on their television, but others cannot help the classic “but wait there’s more” call. Today in America and around the world, consumers are being subliminally advertised to

Final Draft: Volkswagen vs. Lexus Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

I do not often pay attention to commercials on the television but recently one caught my eye advertising Taco Bell’s new breakfast menu. The commercial consisted of several gentlemen stating their names, all named Ronald McDonald, eating some of the products, and stating that they like Taco Bell’s breakfast items.

State Farm With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

I appreciate your point of view that at times misplaced advertising devalues film and television to an extent. The real bone of contention is, how a marketed product is placed in uniformity with the demand of the specific presentation. The extra money earned by the producers through product placement

A Rhetorical Analysis of Hey's "Virtual Product Placement" Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and

is showed on television, or any other source of media for that matter. Advertising a product

Smiley versus Skywalker In today’s world many customers are reached though media, whether it be online or on television. It is almost impossible to avoid commercials. Commercials are viewed in-between regular television stations, social media sites, Netflix, radio, and YouTube. Commercials are always trying to persuade consumers to buy the product that they are advertising. As generations have grown and changed so have the sales strategies that are used. For example, when the Disney movie Frozen was released in theaters, the main characters were quickly plastered among products such as clothing, fruit snacks, cereal, etc. Putting popular children’s characters on products is just one major marketing strategy used today. Wal-Mart is a well-known

Shahariar Rahman 1 ENG 101 Randi Anderson 9/4/2015 Analysis of Advertisements If you have ever watched television, you will have seen the multitude of commercials that air every thirty minutes or sooner. Advertisements are ways in which businesses sell their merchandise. Although advertisements are used to sell products, they may be selling more than just the product and could be influencing the audience in unintended ways. In this essay, I will analyze food advertisements frequently shown on American television. The one I chose was a commercial on youtube for Red Robin in which a lady was eating a burger. This may not seem like much, but there are many unintended messages within the commercial reflecting

The Greatest Movie Ever Sold Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Crafting videos that have no relevance to the physical product is a common tactic amongst successful YouTube ad creators because the product they are attempting to sell may not have many differentiating factors to base a strong argument on and because advertisers aim to engage viewers within 15 seconds,

The use of product placement within recorded visual media. Does it interfere with the film? And, Does it work? When producing a film budget is a huge factor to consider. Product placement can create a large amount of the films creative budget. Film has always been used as a form of entertainment but since the 1980’s product placement has become more of a regular occurrence within this media. (The Truman Show, 1998) is a great example of how product placement is used within a film. Within the first four minutes we are shown a great example of “faux placement” where a fake product, in this case DOGFANCY, is shown to us as a popular social magazine. Within 30 seconds of this, Truman is forced against a poster advertising Free Range Kaiser

It is common knowledge that companies spend time and resources to expand their market reach and actively promote their product in an effort to increase annual revenue. But all too often the “behind the scenes” mechanics are overlooked and frequently neglected. The ways in which an affiliate can promote your