Product Placements In The Walking Dead

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Product placements are nothing new, but they have increased over the years. It is a great way for companies to gain exposure and it can be a great part of a marketing campaign. Product placements have merged to music videos, video games and books. Consumers have better reactions to the placements since they are not as intrusive as commercials. Placing a product within a movie or show can enhance the products impression and have a strong influence on a consumers purchase decision. I have noticed that the show, “The Walking Dead” uses cars within certain episodes demonstrating the cars abilities and attractiveness. Product integration is when a product becomes the target or focus of a movie or show. The difference between product placement and
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