Product / Service Category : Pre Manufactured Breakfast Product

Consumers are increasingly skipping breakfast and morning food sales are on the decline. Yogurt tastes are changing as well, with many consumers opting for Greek yogurt as opposed to regular yogurt. GIS was greatly impacted by these changes in consumer preferences and saw US cereal sales drop 3% from 2017 to 2016 while US yogurt sales dropped 18% year-over-year. In July of 2017, GIS introduced a new French Style yogurt brand to appeal to changing consumer tastes and increase yogurt sales. One positive for the industry is that consumers are snacking more often. Consumers want convenient filling foods that fit in with their busy lifestyles. The packaged food industry can take advantage of this growth capitalize on the growing popularity of quick meals and nutritious snacks. Snacks comprise 21% of GIS’s total net sales and this is expected to continue to grow as GIS introduces more healthy options. Another concern is aging populations in the developed world. As consumers age, their dietary needs change. Older populations move away from many foods products with high levels of sugar and fat in favor of more nutritional products. There is slow population growth with birth rates below the replacement level in many developed nations. This decline in new consumers is a problem for the industry as they can no longer rely on consumer growth

profitability, slowing demand growth and a surge in private label sales threatened to undermine the

In contemporary China, people not only focus on what’s delicious, but also the health benefits that the food product had to offer. Frozen yogurt is a hybrid food, offering both a delicious taste and health benefits. The usage of fresh fruit and lower calorie ingredients has thrust frozen yogurt into popularity amongst dessert lovers worldwide, while still capturing the health food sector of the market. High quality and healthy food defined the Yogen Fruz culture and allow the company to appeal to its target market.

b. Audience motivation: A smoothie is a delicious drink and nutritious drink that you can make for yourself:

Although Jamba Juice demands a large amount of agricultural commodities to help produce the healthy and organic smoothies, these commodities are limited. There are not other substitutes can replace these agricultural commodities to make smoothies as healthy as the organic raw materials. Hence, this gives the suppliers the opportunities to raise the price or decrease the quality of the agricultural commodities.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

same flavors rolled up into a tasty, easy to eat breakfast that will leave you full for

In this retail food industry Boost made their mark with introducing and focusing on niche market. Products range of Boost considerably liked by young consumers. And Janine name this niche market as their “Wellness category” in which they fulfill the demands of customers with healthy

Nantucket Nectars' numerous strengths have led to their success. They produce all natural products that have a great taste, have a very strong management team as well as a strong branding, guerilla marketing skills, possess the ability to exploit small, rapidly changing market opportunities, last good access to single-serve distribution in the New Age beverage market, and is the best vehicle for juice companies to expand into the juice cocktail category without risking their own brand equity. In addition, Nantucket Nectars' management team has the required knowledge and experience with the single-serve business and thus has the ability to add value to large player who wants to roll out new single-serve products.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

My product is soylent. Soylent is a meal replacement. It is a cheaper and healthier alternative to fast food. It is $3 per meal. Soylent comes in a powder form. To make soylent, just add water and ice! It’s as simple as that. Soylent is composed of carbohydrates, protein, necessary acids, and many vitamins. Soylent is healthy meal for an adult. Soylent was made by Rob Rhinehart in 2013, but didn’t hit the market until it was perfected in 2015. Soylent is the first product in the Rosa Labs company. Soylent is delivered in sealed packages, ready to be mixed.

In this new segment the competition is now fierce yet but new entrances are coming, so become a new comer will have some advantages. Hence the product should be launched in France first;The last one, considering the savings of 10-15% in the overall costs of all Europe, the launch of Healthy Berries Crunch seems to meet the company’s long-term strategy of streamlining the operations and product matrix of Europe. Also the innovation in the products had been at the core of UC’s history and the launch of Healthy Berry Crunch will be in line with this core value.

Our quest is simple: Make living a healthier more active lifestyle delicious and nutritious. Whether you’re trying to lose a few pounds, have a little more energy at the end of the day or simply feel better about your diet, each and every Smoothie we make is blended for a specific purpose. Which is why we call them “Smoothies with a purpose.”

By introducing different flavors like mango, orange, pineapple, lemon and fruit punch enriched with vitamins and

Food Service Supplies (FSS) is a UK-based provider which provides perishable foodstuff to catering industry and it started supplying professional catering companies. Upon managing the foodstuff delivery business, FSS consists of four sub-systems and to receive an order, there are three channels available which are calls directly, online order and paper form order.