Product Tactics Essay

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company’s plans are detailed; first, utilize social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook, Instagram, official blogs, and its e-store (called Direct to Customers) to connect customers with products easier. The company offers not only information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Our promotional strategy varies based on different target market hence we use social media, store website, word of mouth, networks of friends, family and customers. In addition, we provide each client a store business card. We also have our regular annual and semi-annual sales and posters in store display board. As the market and distribution grow we add more sales staff to make sure, each store staff trained well and adjust to meet the greater demand.

The primary marketing objective is to develop a marketing plan and to identify new neighborhood for the expansion. Based on this goal, the company expects to gain more market share with an

* Analyze the different competitive products offered. And customization of his product to suit the needs.

For our team strategy, in the beginning, we had a relatively comfortable position with a large budget, and large revenue due to the strong performance in the Sonite(ROCK, ROLL) market as other competitors. In period 0-1, the first goal is increasing the growth rate and profitability from Sonites in order to earn budget in the next period as much as possible. Then, we decided to buy purchase some market research the understand more about the overall

1) Invest heavily in market research section in order to create market-driven products and services.

Preparing a marketing strategy can be difficult if a business does not understand what customers to target and what they are wanting in the products or services. Listening to customer’s reviews of the company and products or services will help determine what direction of marketing the business should focus on. According to, Winer and Dhar (2011) marketing is a set of activities designed by an organization when changes have to be made that help to influence choices of customers that will initially benefit the organization. Marketing is used to do research and determine what society and customers want out of products or services and then find a way

3. To implement extensive marketing measures, (for the company’s brand name and products), and investment strategy (for both on and off premise operations)

The company should analyse its strategies timely so that they can expand and grow in the market. The strategies leading to higher profits and growth should be kept at first preferences.

Q1: There are numbers of aims of the promotional activities can be summarized in: introduce new products or services to the market which helps the consumers to define their need in order to fill it by purchase. In addition, by the promotional activities, the organization will increase the brand awareness in consumers mind, and make them more conscious about the brand and its products and services. Moreover, the organization wants the customer to have a good image of its brand, which leads to change the consumers attitude by let them choose their brand instead of others. When the category need and brand awareness is certain, and the brand attitude is appropriate, then they will decide to buy the product. So the organization must be ready. The

This is the various techniques which are adopted by the company to promote its company and sales and the customer are also giving a very good response to the company. They also like the strategies of the company because these strategies are for

To achieve this, relevant business ideas and concepts must be applied, current trends in business must be analysed, the four P’s of marketing – Product, Price, Place, and Promotion – must be incorporated, communication must be appropriate for a business environment, and the marketing strategy must conform to a budget of $50,000 (the client’s budget). In addition, an interview was conducted with the client to collect information about the important aspects of the products and the client’s personal views on how he would like to promote the product.