Product Team Cialis: Getting Ready to Market

For issue 1.4 the discussion explored the question of whether or not sexual problems should be treated pharmaceutically. Connie Newman advocated for pharmaceutical treatment while Anita Hoffer argued against. Connie Newman presented her argument with various research, referring to the DSM to support her argument that sexual problems were not only a psychological but also physiological problem. She also laid out a comprehensive timeline demonstrating how the sexual problems have been viewed and treated over the years, progressing from purely a psychological based treatment to VIAGRA being an accepted method of treatment for male patients with erectile dysfunction (McKee, 2013, p. 51). However she did recognize that treatments for women had not

3. The conclusions section that sums up our thoughts and feelings regarding Tom Bradford’s erectile dysfunction solution…

Many doctors, pharmacists, biochemists and scientific researchers have engaged tremendous efforts to providing drugs and supplements that would help overcome sexual malfunction and ill-health.

What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified, which would you target initially with Cialis?

We’ve all seen the commercials of men using male enhancement drugs to better their sex lives. In the commercials the couples always seem to be as happy as can be as if they were on cloud nine. During the commercials the voice of the announcer can always be heard advising users of the risk of taking these drugs. Also during the commercial its advised to seek help from a physician. Seeking the help of a physician is crucial because they’ll be able to tell you which supplement is better for you. But too often these warnings go unheard and sometimes that mistake can be deadly. People put themselves at risk by taking substances that can affect their health. Those who suffer with heart disease, diabetes, and blood pressure issues should definitely be careful and are most affected.

A number of men face erectile dysfunction. This condition has been viewed as embarrassing by society. Because of this reason many men who face it are afraid of talking about it. This condition can actually be cured. Many people like using pills, injections, vacuum pumps and other forced means in order to manage it. These kinds of solutions only turn out to be temporary. There is a meal and diet plan that has proven to work on curing this condition. This diet plan is found in a book called Surviving In Bed. There are a number of people who have used this plan in this book and it has proved to work for them; I have an example of two testimonials by two people who have been able to cure this condition with the help of this book.

After a series of successful medicine permitted for the erectile disfunction or the so-referred to as impotence(we could take as an instance Sildenafil, known as "viagra, offered for the reason that 1998 and Vardenafil, also called "Levitra", observed in pharmacies seeing that late August 2003), an extra remedy was created so as to entire the form of those merchandise and allow persons to opt for: this today's remedy is tadafil (its industrial identify is Cialis and could were purchased on account that November 2003).

- Someone who has been used Viagra but discontinued the usage, or in other words can be called as a “dropouts”, for some reasons which probably dissatisfied with it.

Students need to be able to identify and understand medicine side effects. Whole body health and the relationship between physical and mental health will also be explored in the study of this case. The impact of erectile dysfunction and whether or not it is a serious medical condition that warrants such attention. Students need to understand of the importance of medical professionals ability to communicate and receive communication from and with patients in order to best understand their problems. Students should also become familiar with the dangerous trend of over-medicating patients instead of simple diet and lifestyle alterations.

History: Viagra also known as sildenafil citrate was originally synthesized at Pfizer headquarters in Sandwich, Kent, England by a group of pharmaceutical chemists in 1989. The two people who are attributed with creating sildenafil citrate, and who were consequently the most important in doing research and development on the drug were chemists Peter Dunn and Albert Wood. They originally composed this drug, sildenafil citrate, to help treat angina and high blood pressure, two symptoms that are usually indicative of coronary heart disease. The drug is classified as UK-92480. Later, in 1991, when the drug is patented by Dr. Nicholas Terrett, who is also referred to as “the father of Viagra”, sildenafil citrate received its modern name, Viagra. A few years afterward, in the early 1990s, Pfizer compiles several early test in order to prove Viagra’s capabilities in reducing angina and treating high blood pressure. These trials, however, prove that Viagra is not effective at treating this symptoms at all, although the trial patients were reporting ongoing erections after consuming Viagra. This got Pfizer thinking, and in March of 1998, Pfizer re-patents Viagra and the FDA approves it, and instead markets it as a drug to help people who are suffering from erectile dysfunction (ED), and this time Pfizer has research to back their claim. In the first year alone, over 40,000 prescriptions were written

With a potential total of 150M men worldwide (30M in the United States alone) suffering from medical Erectile Dysfunction, there is a wide range of factors identified as the potential causes:

Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), and instantly became a phenomenon for ED patients. Unfortunately, after six months Viagra suffered a huge setback when the FDA received reports of 130 deaths of patients taking Viagra; over half the incidents were cardiovascular related. Viagra

Firstly, age is a valuable dimension due to the strong positive correlation to erectile dysfunction (ED) incidence. Secondly, as shown in the demographic data presented by Lilly ICOS, most men who suffer from ED are either married or living together with their partner. Being the influence of the spouse one of the

In addition, due to limited resources, it was important to determine how marketing efforts should be targeted between physicians and patients. One possible option would be target both groups in the same manner in addition to targeting in a balanced manner. Another option includes marketing to the men and their partners so as not to alienate anyone in the process. Moreover, with Viagra’s five-year market advantage, doctors’ satisfaction with the drug was beginning to grow and there was a

Discuss main each age sub-group - 20-39, 40-49, 50-59, 60+ segments (2 marks) and main barriers/opportunities to Cialis adoption: ED as a normal part of aging vs. waiting for condition to go away (2 marks); reasonably justified additional