Production Of Hair Care Products For African Americans

African American women's health, hair politics, and physical activities. Studies show that African American women tend to pay more attention to their hair instead of their health issues. Researches came up with a theoretical argument to figure out why hair matter for some women. They discover that hair presents a barrier to exercise in that the time and economic restrictions involved in maintaining a hairstyle post exercise for physical activity as prohibitive. This study provides some perception about the relationship between hair and health for African American women and suggests that extra attention is justified to address views about beauty ideals and hairstyles as a barrier to exercise (Versey, 2014, p. 2015)

There has been a notable amount of conversation on the internet on the rebirth of the natural hair movement. Cherise Luter (2014) states that despite afros and the natural hair movement not being a new concept (i.e. the Black Power Movement), it has gone under what she calls a “refreshing change”. Furthermore, what used to be “I’m black and I’m proud”, has been replaced with “I’m me and I’m proud” (Luter 2016). So, what is the natural hair movement? It is defined as a movement where black women decide to not conform to the social norms of chemically altering their hair and wearing it in its natural, kinky, or curled state (Joignot 2015). The movement could also be considered as an outlet for black women to display their racial and cultural pride or to articulate their “political position (Brown 2014:297). However, simply the terminology “movement” is something that should be shocking to many. There is a great amount of historical context behind the continuous influence Eurocentric beauty ideals have had on black women for centuries. According to Nadia Brown (2014), Black natural hair throughout history has proven to be recognized as “either unintended or intended personal and political statements” (298). the beauty standard in Western society which praises European hair textures, has influenced many black women to be critical of other black women who choose to chemically straighten their hair, accusing them of being subservient to the dominant and pervasive racist

For years, African woman have been the prime consumers of chemical relaxers. We all have experienced similar outcome from the substance. The main result we love most about it is that our hair is so easy to manage and is straighter without our natural curl pattern appearing. Even though we lust to have straight and manageable hair, we neglect to actually think about what this substance is doing to our hair, better yet our bodies and children. So, by questing that, I would like to share the benefits and non-beneficial effects of the chemical relaxer, and introduce the other alternatives for straight hair because women need to completely stop using chemical relaxer and open her mind to a safer and natural

The Mintel market intelligence agency has some thought provoking research on the Natural hair movement and sale changes over the years. From the years 2008 to 2013 hair relaxer sales have declined 26%. From the years 2013 to 2015 hair relaxer sales have dropped 18.6%. These reports really show how natural hair is really changing. This also leads down the road or how prevalent relaxed hair is. Yes, Garrett Augustus Morgan did create the relaxer on accident almost, but why did it take off and become almost the social norm amongst African

The researcher interview with African American women with natural hair and examination of social media. The researchers explain that in the natural hair community a curl texture is more attractive than kinky hair texture and lengthier hair more desirable than short hair; also having manageable hair is dynamic to African American women’s effective performances of Black femininity. This research expands the discourse in African American Studies that theorizes the experiences of African American women with natural hair compared to those of African American women with relaxed hair such as perms (Howard, 2015, p.

Most African American women get their hair advice from low class salon who are self-taught. Low class salons have no knowledge of black women's natural hair texture nor natural hair styles that will protect their hair to keep it from breaking off. These salons use hair relaxer products on their African American clients because it is a fast process and are able to quickly move on to the next client. However, African American woman does not have the option to choose between a relaxer or a protective hair style when dealing with these salons, As a matter of fact, The New York Times mentions, plenty of salons are educating themselves on natural hair styles. “Many wear their twist, locks or teenie-weenie Afros”,” proud to have not given in to the

SheaMoisture natural hair products ranges from hair masques to the standard shampoos and conditioners. Coconut and Hibiscus Curl Enhancing Smoothie is their current best-selling hair product. SheaMoisture also have products for the body while specializing for men, children, and mothers including women who wear makeup. Some of their products in the afore mentioned areas include African Black Soap, Raw Shea Cupuacu Mommy Soothing Nursing Balm, and Shea Butter Velvet Lip Crayon. (Welcome, n.d.). SheaMoisture creates natural products that are certified to be organic, sustainably-

Many African American women have finally embraced their natural hair and are no longer perming, straightening or altering their hair. However, it has become difficult to obtain the necessary hair care products and learn the ins and outs about caring for their hair, but with the help of social media, they are obtainable. Ever since African American woman decided that they are going to embrace their natural hair, perm sales have decreased. More than 26% of perm sales have decreased since 2008 (Opie & Phillis, 2015), while perms are declining, natural hair care products are increasing. While natural hair care products are increasing, it is no thinks to big brand stores or beauty salons in near hometown. It has to do with buying

Since the early 1900s, Black women have had a fascination with their hair. More explicitly, they have had a fascination with straightening their hair. The need to be accepted by the majority class has caused them to do so. Though the image of straight hair as being better than coarse hair still hasn’t left the Black community, there has been a surge of non straight hairstyles since the nineteen sixties. Wearing more natural hairstyles, which ironically enough include ‘weaves’ and ‘hair extensions’ has been considered to be more empowered and more enlightened. However, this image comes with a price, and though it appears the ‘natural’ hairstyle movement has advanced Black women, it has actually set

Hair product companies that are owned by African Americans are created to help the black community enhance their kinky-curly textures. From natural hair products to permed hair products, many companies are making millions among millions of dollars for providing the best shampoos and moisturizers. Many of the natural hair companies were influenced be a woman who created a new regimen for hair growth and created handmade hair products. Sarah Breedlove, who is also known as Madam CJ Walker, gained knowledge about caring for coarse hair and started her own product line. Her first hair product was Madam C.J Walker’s Wonderful Hair Grower and her reputation skyrocketed because of the good reviews about her new creation. Not only she was an entrepreneur, she was also a philanthropist and a helpful Civil Rights activist throughout the early 1900’s.

Could she get him away? Would he fall for that long, wavy beautiful hair? Why take chances?” The language employed in the Hi-Ja hair advertisement was intended to provoke shame among African American women and instill fear of competition from more glossy haired, beautiful women. Advertisers intentionally employed this technique to convince anxious female readers that they needed to buy more beauty products in order to keep their men happy and faithful. Additionally, when describing the Hi-Ja hair cream, the advertisers were careful to include that the product was white in color. The advertiser’s decision to include this seemingly insignificant detail painfully reveals the racialized nature of early twentieth-century African American beauty culture and advertising. African American beauty advertisements overwhelmingly correlated lighter skin and straightened hair “with femininity, beauty, and romantic

The African-American culture includes many things such as clothing and music. However, the highest beauty standard for black people is hair. Kinky, curly in other words “nappy”, is an important aspect of the culture. It is as if it tells a story about where we came from and the troubles our ancestors faced on a day to day basis. Their hair is multicultural, meaning that there are several types varying from straight to extremely tight curls.

Over the course of the last few years the volume of information on how to take care of black hair has grown exponentially. Social media has provided us with easy access to this information and in response black hair has become the rave. Having African American hair is an exciting journey. It’s a marathon and not a sprint so no matter how long you’ve had your black hair in its natural state you will continue to learn and mature in the ways you take care of it. Here are the top 5 things you absolutely need to know about caring for black hair.

In the fall of my junior year, while attending a Wella hair product education class, I discovered that I could combine my love of cosmetology and my interest in chemistry by becoming a cosmetic chemist. Over the past two years my passion for cosmetology has grown. I believe that I will always be involved in cosmetology in some capacity. By attending a cosmetology program I have been given a good foundation in the cosmetic chemistry field. In order to formulate successful products one needs to do a lot more than understand product formulation. One needs to consider the structure of the hair, what the product will do to strengthen the cortex, how it will affect the color under the hair’s cuticle. I see my cosmetology education as a unique tool that help me along the way to reach my

outlets as well as global firms such as The Body Shop emphasize shea butter 's African origins (Elias & Garney 2007). With a such a need for a natural product within the African America communities, the Shea Butter Beauty product can grow to be a respectable brand, that offers natural ingredients, healthier skin, competitive price and customer satisfaction.