Production Process And Nutritional Value Of The Foods

1850 Words Dec 8th, 2015 8 Pages
Over the past few decades, Americans have become far more conscious of the production process and nutritional value of the foods they consume. Founded in 1980 in Austin, Texas, Whole Foods Market is an international supermarket chain that specializes in organic foods and products. As early as 1984, Whole Foods began expanding across the South and, soon afterwards, expanded to major cities around the U.S. with new stores and strategic acquisitions. Although organic grocers and health stores existed prior to Whole Foods’ founding, founder and CEO John Mackey was the first to scale such a store to national—and later international—heights, with over 430 stores to date. Whole Foods’ position as the first market player, as well as its high customer satisfaction and great branding, gave them a large competitive advantage. Recently, other grocery retailers have been encroaching on Whole Foods’ niche by undercutting prices and taking advantage of the public’s changing perception of the company. Despite nearly 30 years of rapid growth, Whole Foods’ growth has slowed recently due to this increased competition. The strategic actions they take in the years to come will determine the company’s future profits and success. Whole Foods is a highly successful company that needs to adapt to a changing market environment in the coming years.

Many different metrics can be used to both quantify and qualify a particular company’s success. Whole Foods’ success is best measured through five:…
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