Products and Services for Consumers

Why is it important to promote additional products and services to the client and how will this benefit them? It is important because it benefits both the client and the salon and it acts as a form of advice and support for the client’s beauty needs and it helps the salon to succeed financially in a competitive market. This will benefit the client because it will let the client know what is best for them with regard to their beauty routine. It will make them feel like a valued customer and it will empower the client to feel informed about their beauty needs and enhance the treatments that they receive from the

L.L. Bean is a brand with strong roots in Maine, and their products and services embody their love and appreciation of the great outdoors. Employees of the company are likely to be active and enjoy an outdoor lifestyle, which puts L.L. Bean in a great position to use its own products and services to enhance the total compensation for its employees. Bean maintained a philosophy that if the employees were passionate about the company and the outdoors, then the customers would also be. Profit sharing with employees was a foundational belief of Bean, and employees were greatly rewarded when the company performed and exceeded expectations. A few of the products and services that Bean used to enhance total

For instance, batteries are marketed much the same way, and without alterations to the product across the world. Now since we are selling coffee it might be tempting to think that since coffee is enjoyed around the globe that this would be a suitable method to use. This I believe is a mistake that Friend-Z coffee house should avoid. Not all cultures enjoy coffee the same way. For this reason, it is important to use a multi-domestic strategy. When working in a foreign country, it is best to cater to local tastes. For this reason, Friend-Z needs to change their coffee shop to use local flavors and beans so as to appeal to the local culture and integrate itself into the community. With this strategy, the foreign Friend-Z coffee shop, while still adhering to the original ideas of local flavors, fast service, and warm atmosphere, will accomplish this goal differently than the original coffeehouses. Given the advantages and disadvantages of going global, the advantages outweigh the disadvantages. The point must also be made that regardless if a company decides to compete globally or not, this does not mean that that company is not facing global competition all the same. As Richard P Biggs, founder and CEO of Atlantric LLC, says in his article 10 Reasons to go International “ If you are pondering whether to go global, recognize the fact that you are ‘global’, in that you very likely have global competitors. You are in a competitive global marketplace now.”

The article is divided into four parts. First part focuses on the traditional perspective on international marketing strategies focusing on the dichotomy between standardization and adaptation. The second part examines key assumptions underlying the philosophy of global standardization. The third part focuses on the constraints to implementation of global standardization. The last part of the article concludes on the bases of its review that a more general approach is suitable which incorporates various degrees of standardization or adaptation strategies. It is an important article as it concludes that an effective global marketing strategy does not guarantee the marketing of standardized products and global brands worldwide. It might work for some companies but cannot work for all.

Product adaptation is when a company modifies their specific product to make it more suitable for the location and culture in which they are in. I am certain that it’s imperative for both Yogurtland and Micromax to meet the wants of individuals which they are serving. In this dialogue I’ll discuss why this is important. This dialogue will cover Yogurtland and Micromax and what they would need to adapt. I wall also talk on what happens with failing and what the result of that could be. Also, within this discussion I will recommend a strategy for Yogurtland and Micromax. Within that strategy I will discuss both companies and how they could be able to advertise their current products in alternative nations and markets without having to change their product very much. It is also important for consumers to like their products so they are able to really make a name for themselves. Also so they can

For each project you’re planning, you need to be clear on just how much money you’re willing to spend.

The Coca-Cola Company is the world’s leading beverage company, with markets in over 200 countries and over 1,100 brands under their portfolio. The company was founded in 1886 and is currently headquartered in Atlanta, Georgia, USA. This paper seeks to explain the impact of globalization on the standardization versus adaptation decision using examples from the Coca-Cola Company’s performance and strategies since their inception as a company.

With a successful product in the US, Colgate-Palmolive decided to target its global audience by marketing to various geographies, especially the growing emerging markets, such as China and Mexico. Their global strategy posed immense challenges in terms of overcoming cultural

University of Cincinnati To date, considerable research effort has been made to determine whether country of origin affects consumers ' product evaluations. Previous studies in industrial (for example White, 1977; White and Cundiff, 1978) and consumer buying (see for example, Andersen and Cunningham, 1972; Lillis and Narayana, 1974; Gaedeke, 1973; Han and Terpstra, 1988) have shown the country of origin to be a salient cue in buyers ' evaluations of

So, keeping those in mind the company can adopt a localization strategy in international markets; in every market that they have entered they may produce products just like they did to Asian people. Furthermore, lower prices can show products less qualified in international markets, especially in Europe and America, for those markets the company can came up with an alternative product line that is more niche.

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

The consumers want for products is continuing to develop to vast measures. The amount of different ingredients or packaged foods available at local grocery stores has flourished, for example, The real Canadian superstore or Walmart’s product line. Both stores have dedicated one entire isle just for chips, ranging from brand names to no names. The shelves are lined with brand name products and store (generic) name products. The choices seem like that they are expanding with our beliefs to wanting more things for whatever reason. Brand name products have been said to be the known foundational products, the original frontiers, for example Old Dutch or Lays. Over time, generic store brands have come to represent better

The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. It identifies

Through the extensive research carried out of variety types of Ancillary revenue strategy utilised by various business types, the author had at hand the tools necessary to follow a quest of researching further theories that would aid in fulfilling the main question of the project. This concluded in collect valuable empirical data that will aid the author to truly understand the Product Support centre business type, also to understand the operational need as well as the majority challenges facing the company, by interviewing the key personnel. The combination of the results of the interview and the theories research previous carried out encouraged the author to extend further theory research in to other types of ancillary services not previously considered. Furthermore, in order to derive at the most valuable type of ancillary revenue that could be implemented within the Product Support, questionnaire survey was distributed to the key personnel within the product support centre. This type of approach in carrying out a research has been stated as being abductive approach according to Sharlene Nagy Hesse-Biber, R. Burke Johnson (2015) Abduction is said to ‘inference to the best explanation’, where deduction is the theory driven and induction data driven, adduction is explanation driven.

Roberto Goizueta switched from localization strategy to global standardization strategy because during his initial control over the Coca Cola Company in 1980’s, the Coca Cola brand has already been marketed to more than 76 countries in the world and the subsidiaries were managed individually by the local management to match with the local taste and preference. This practice has given bad impact on the company profit as there were a lot of duplication of functions, smaller scale of production runs and too much of the customization which limits the ability of the firm to capture the cost reduction.The benefit of Global Standardization is the company will enjoy increased profitability and profit growth by reaping the cost reduction through economies of scale(produce in large quantity), learning effect (the production efficiency is improving from time to time as the worker become expert after repetitive sequence) and location economies (product’s value creation is done at the optimal location/environments). So by having the Global Standard, the product is produced at the most economic price and will create better perceived value for money spent by the customer.