Products and Services for Consumers

Why is it important to promote additional products and services to the client and how will this benefit them? It is important because it benefits both the client and the salon and it acts as a form of advice and support for the client’s beauty needs and it helps the salon to succeed financially in a competitive market. This will benefit the client because it will let the client know what is best for them with regard to their beauty routine. It will make them feel like a valued customer and it will empower the client to feel informed about their beauty needs and enhance the treatments that they receive from the

How often does one actually consider where a product originates or under what conditions it was produced? While out shopping a consumers main focus is on obtaining the item needed or wanted not selecting merchandise based on the “made in” tag. It is common knowledge that many products are imported from other countries. However, little thought is given to the substandard conditions that workers endure to eke out a living to maintain a poverty stricken existence. In Mardi Gras: Made in China director David Redmon demonstrates the effect globalization and capitalism have on the lives of the owner and workers of a bead factory in China while contrasting the revelry of partygoers in New Orleans. Underpaid, overworked staff toil and live in an

The respondent believes that if Haier’s products were labeled with “Made in U.S.A” or “Made in Europe”, the brand image would be considerably enhanced. In overseas markets success relies completely on one aspect—creating a localized brand name. Internationalization is localization in every regional market. Haier makes Americans feel that Haier is a localized US brand instead of an imported Chinese brand. The same goes for the European market.

Success in world competition turns on efficiency in production, distribution, marketing, and management, and inevitably becomes focused on price. The most effective world competitors incorporate superior quality and reliability into their cost structures. They sell in all national markets the same kind of products sold at home or in their largest export market. They compete on the basis of appropriate value- the best combinations of price, quality, reliability, and delivery for products that are globally identical with respect to design, function, and even fashion. If a company forces costs and prices down, and pushes quality and reliability up, while maintaining reasonable concern for suitability, customers will prefer its world-standardized products. The global competitor will seek constantly to standardize his offering everywhere. The strategy of standardization not only responds to the worldwide homogenized markets but also expands those markets with aggressive low pricing.

CompuCo is attempting to move from a domestic producer to that of an international producer. In order to achieve this feat, the company must have an international focus in regards to its overall business operations. It is quite apparent from the case, that CompuCo does not have the will or desire to be proactive with its international subsidiaries. In order to achieve greater international success, Dr. Durand must first alter the company culture. First, all international subsidiaries should be treated as a primary business irrespective of their individual performance. It seems, through reading the case, that much more emphasis is placed on French product development and applications that is given to its international counterparts. This is a detriment to business as many of CompuCo's international customers have differing tastes and sentiments in regards to product offerings. The case cites numerous examples of this between both French and American consumers. French consumers, for example, like to read product manuals and prefer complexity over simplicity. Their American counterparts however prefer ease of use, and a simple design. The company was slow to discern these changes in consumer demands and elected instead to emphasize its French product design. This created consumer ill-will and

The first challenging point to be considered in this cultural diversity is Australian individualism versus Colombian collectivism. This important cultural behavior could be affecting dramatically the performance and achievement in the service. ITIM (2016) explains that Colombia holds one of the highest percentages of cultures based on groups and frequently they line up the character with social status. In collective societies, people tend to look physically similar, usually, the follow the same pattern in fashion and lifestyle in general in an effort to reach identity standards. Their mass consumer behavior makes them an easy target market for the cosmetic industry.

According to Slater (1997:26), ‘consumer culture is, in principle, universal and impersonal’. The notion behind this is

The visible act of purchasing a good or service is the result of a decision making process that is made by any consumer. This decision process refers to the stage that any buyer or consumer passes through so that they can make a choice of what product, good or service to buy (Poorsoltan 2012, p. 239). There are many factors that affect the decision making process. One of these factors is culture and it largely affects the purchase of luxury goods. The culture of most communities and societies differs from one nation to the next and from one region to another. Cross-cultural analysis indicates that the

For each project you’re planning, you need to be clear on just how much money you’re willing to spend.

In Japan, the costs of LVMH handbags cost approximately 40% more than in France. This started a growing market to distribute bags from France to Japan for resale at a cheaper price. Arnault believes that the producers of LVMH’s goods need to be unrestrained by financial matters in order to produce extremely high quality products. To keep the brand management of highly priced and high quality goods, LVMH needs to expand to the younger new money of the Asian market. The high quality is also a result of the mentality that “Made in France” is perceived as high western quality. LVMH does not want to lower the labor costs because there would be a similar direction of the quality.

University of Cincinnati To date, considerable research effort has been made to determine whether country of origin affects consumers ' product evaluations. Previous studies in industrial (for example White, 1977; White and Cundiff, 1978) and consumer buying (see for example, Andersen and Cunningham, 1972; Lillis and Narayana, 1974; Gaedeke, 1973; Han and Terpstra, 1988) have shown the country of origin to be a salient cue in buyers ' evaluations of

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

Now looking at the three marketplaces that we have chosen to explore for our product, we conclude that in terms of consumer behavior, buying habits, values and concerns, these three marketplaces are totally different from each other. It is very evident that each region requires a separate pricing strategy and so that is what we are going to follow in this global plan of our company.

China is one of the best samples in this case. As China is a huge country where contains with high amount of resources (both natural and human resources), its industry growth is extremely high (Venture Republic). Still almost of its products come out with cheap, lower quality image with the label “made in China” on them. Moreover, it also fames on counterfeiting. Most purchases that are made in China have got high percentage on being pirate the products’ right. Those affect lots on negative image among the international customers since they have got the negative image on cheap material goods. Even though Chinese products that want to enter in that market might have higher quality and standard than the

Furthermore, It was suggested that country image and similarity are positive correlated (Nebenzahl, Jaffe, & Usunier, 2003). It has been proposed that politics, economy, culture and social environments are the most influential factors that affect a buyer’s decision to purchase foreign products regardless of the quality of the products (Ng, Lee and Soutar, 2007). Identically, culture similarity affects the frequency of trades between two countries since they share similar needs and languages (Martinez-Zarzoso, 2003; Yu & Zietlow, 1995). Contrarily, a negative country image might be created if the tourists were visiting countries that culturally distant from their countries since they might experience culture shock, which leads to dissatisfaction (Reisinger & Turner, 1998). Nevertheless, It has been indicated that culture difference could be driving force for tourists to visit a country (McKercher & Cros, 2003; O’Leary & Deegan, 2003). As previously mentioned, tourists from individualistic culture background are more inclined to visit countries that share similar culture, whereas those from collective culture background are more likely to visit culturally distant countries, which could be explained by the fact that people from individualistic culture background are more independent (Jackson, 2001). Therefore, they prefer visiting countries that provide more affiliation (Franzoi,