Professional Development Plan For Starbucks

Professional development is the development of new or existing skills, knowledge and aptitudes to improve one’s marketablilty, portability, performance and self worth (McKellar, 1996). This paper outlines my top three professional goals, resources required for achieving these goals, and a resource constrained schedule. The strategic formulation of my goals, required resources and schedule coalesce to form my Professional Development Plan (PDP). The first goal is a short term goal required for financing the second goal which is my medium term goal. The final goal is a long term goal that is loosely coupled with my second goal.

Starbucks is dominant coffee brand in North America, which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists, in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent, well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both operated and licensed) around the globe, had $3.3 billion net revenues and was opening 3 new stores a day in average.

Starbucks is rated as the number one World’s leading coffee distributor. Customers satisfactions are always be in the center of their business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry.  Starbucks success reside in many factors :  the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the company. Open communication

Starbucks started its growth in the early 1990s, with a game plan for Atmosphere, Quality Coffee, Customer Service, and Partner (employee) Satisfaction. Customers find the stores Welcoming and friendly for a great place to meet friends for a great cup of coffee or a local place for a great cup of coffee and a good book. Starbucks worked with coffee growers to offer a consistent brew and enforcing standards that have become the industry’s norms. Starbucks have put a lot into their training program to ensure properly trained employees to provide that consistent cup of coffee as well as improve employee retention. Starbucks believed in happy employees would promote a better experience for the customer. Since the 90s Starbucks have followed their 3 step plan. 1. Atmosphere: Every time you walk into a Starbucks, you know you will be greeted with a smile and a friendly attitude. 2. Continuity of Brand and Product: Every Starbucks has a similar feel, and your drink order will taste the same whether you are in New York or Spain. 3. Employee Satisfaction and Training: The training of the staff, in both how to be personable with customers and knowledge of the product offering

* Starbucks expanded to pursue sales of products in a variety of distribution channels and market segments. Products were marketed to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. In the airline industry, Starbucks coffee was served in flights United Airlines and United Airlines. Packets of Starbucks coffee along with coffee making equipment were made available in each room in Hyatt, Hilton, Sheraton, Radisson and Westin Hotels. Coffee service was also provided in several Wells Fargo banks in California. Foodservice distributors such as Sysco

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

There I saw a variety of all what Ruby had to do on the job. Even though he described what he does on the job the day before, he did leave out some details which I caught from the observation. It is always nice to see someone on the job than for them to simply tell you what they do. Through the observation, I saw the work environment of what it would be like working the opening shift. In the morning before they open at 8am is where I saw a lot of the procedures and health/safety standards being followed. Since I did go in the morning time when they were just opening up, there was not a heavy flow of customers. So I wished I went back to observe what a barista would look like during a rush. Ruby set schedule works the opening shifts on Tuesdays and Thursday. His perspective might not entail all what a barista have to do especially those who might have to close the Starbucks area. On Saturday, February 18, 2017 at 12:02pm, Ruby and I met up so he can review the tasks and KSAOs list with me with any corrections and additions needed to be made. This meeting gave me a final understanding of the job as a barista.

It’s all about the coffee for Starbucks. Starbuck’s core competence is in its ability to effectively leverage its coffee product to entice customers to be repeat customers. There are several ways that they have achieved this successfully.

There are two ways like short-term goal and long- term goal for my professional development plan. I will adapt well, confidence with my nursing skills and get more knowledge as a nurse. I had stay away from my career around 10 years, so I need improve my nursing skills, working environment such as a technology, a clinical system and update a policy, rules for nurse.

Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are

This is why, Starbucks places a great deal of effort into seeking the thoughts and opinions of its employees, and they value what the Baristas have to say, because they are the ones in direct contact with the company's customers. By regarding employees as communicators of its brand, Starbucks is manifestly taking a different path toward brand management than those normally followed by other marketers. Employees at Starbucks share a common goals and have common belief in the product they sell.

Based on past experience with Starbucks both as consumers, and undergraduate students studying about successful business, we predict that Starbucks will be a theory Y organization, that promotes empowerment within its entry-level staff. Our first impression of Starbucks when we enter a local store is simply that we are going to get a quality product. The staff always remains professional but appears to enjoy their jobs. You don’t see Starbucks employees being yelled at and it appears that all the staff is well trained and knows how to perform their jobs.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world. It is the No. 1 branded coffee house chain in the world, with 19,797 company operated and non-company operated stores in 62 countries (Starbucks Corporation, 2013). The CEO Howard Shultz leads them, and Starbuck’s employs 182,000 persons. Starbuck competes globally with other coffee shops, and fast food chains that offer coffee on the menu (Shah, Hawk, & A, 2011).

These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better.