Professional Ethical Theory And Practice

Under Armour was started in 1995 by a man called Kevin Plank. A young college graduate made it his goal to find a new kind of T-shirt for athletes. Kevin found the kind of fabric he was looking for, went to a tailor and had numerous prototypes made. Kevin then handed these prototypes out to friends that he had known from playing football for his a large portion of his life. His old teammates too these products, spread the word and before Kevin knew it he was selling thousands of shirts to athletes all around the world.

This will be an over view of ethics as it relates to business in our society. Concepts from Philosophy will seek to describe the correlation between actions that are classified as morally right or ethical in our dealings with each other as human beings. Clear and concise examples will be given as well as ways in which to improve upon business ethics.

Technological – Founder, Kevin Plank found a niche, an undershirt that could control the body temperature of the athlete and

In 1996, Kevin Plank started it all off in Washington DC in his grandmother’s basement. Until finally in 1998, Under Armour moved to a new headquarters and warehouse in Baltimore. Plank began to conquer a share of the sports market by producing high quality sport shirts, which could adapt to sweat, climate, and other hush conditions. After achieving great results in two years, Under Armour introduced footwear and many other sports product goods in order to remain conquering market share from giants as Nike and Adidas. Through a focus based on product performance and a word of mouth endorsement, Under Armour was able to show substantial year to year revenues growth in the global apparel market.

SWOT Analysis: Under Armour History: • Founded in 1996 by former University of Maryland football player Kevin Plank. • Originally started with a simple plan to make a t-shirt that provided compression and wicked perspiration off your skin instead of absorbing it. • “Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.” • In 1999, Plank and his team signed on to supply product for the film Any Given Sunday. In the film, the football team wears Under Armour apparel and accessories in key scenes.

Under Armour was founded in 1996 by Kevin Plank (Current CEO and Chairman of the company) and became publicly traded on NYSE in 2006. Under Armour’s core products were performance sport apparel, footwear, and accessories. Its main market is North America (95% of its revenue). Now, it is the second largest sports apparel companies in the U.S.

Under Armour, Inc. is an American company that manufactures footwear, sports gear, and casual apparel for people all around the world. However, the company began offering footwear during the year of 2006. Under Armour was founded by Kevin Plank in the year of 1995, during that time Kevin Plank was a 23-year-old former special teams captain of the University of Maryland football team. Plank had initially started his business from the contents of his grandmother's basement in Washington D.C. He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. His first official team sale came during the end of 1996 with a $17,000 sale.

Under Armour Inc. based in Baltimore, Maryland, is one of the leading designers, marketers, and distributors of authentic athletic footwear, apparel, and accessories for a wide variety of sports and fitness activities. The Company engages in the design, development, marketing, and distribution of a range of apparels and accessories utilizing various synthetic microfiber fabrications in the United States and internationally. It offers a wide variety of merchandises including sporting goods and lifestyle products. Under Armour was founded in 1996 by Kevin Plank, a former football player with the University of Maryland. Plank came up with a synthetic fabric design which enabled sweat to be "wicked-­away" during high levels of physical activity. The company was originally named KP sports and changed their name to Under Armour in 2005 when the company went public. Plank believed that Under Armour’s potential for long-­term growth was achievable due to the company’s ability to build an incredibly powerful brand in a relatively short time, significant opportunities to expand, and the fact that company was only in the early stages of establishing its brand and penetrating markets outside North America (Thompson).

Under Armour, founded in 1996 by CEO Kevin Plank, is a non-financial company that is publicly traded on the New York Stock Exchange. Under Armour supplies an array of sports equipment, clothing, and sports accessories, but mainly focuses on hi-tech innovative products for athletes. Plank, a former University of Maryland football player created the idea of Under Armour in his grandmother’s basement. Plank noticed during a football practice that his compression shorts would stay dry, however, he had to continuously change his t-shirts due to excessive sweat stains. This finding led Plank to create a t-shirt prototype that would incorporate the same sweat combating microfibers that his compression shorts contained. This prototype led to the now well-known Under Armour dry fit sports shirt.

Considering their current market presence, Under Armour has risen into the athletic apparel and accessories market relatively quickly for a business its age. Founded in 1996 by Kevin Plank, Under Armour has ascended in less than two decades from an operation selling t-shirts from the trunk of a car, in to a major industry participant that is now

Under Armour was founded by CEO Kevin Plank. The 23-year-old former University of Maryland special team’s captain, dedicated his time to seek an innovative material that would wick the moisture and sweat from his body like compression shorts. This technology would support for a more comfortable and effective performance on the field. He found, in his experience, that the traditional cotton shirts under his gear was holding all of the sweat, resulting in Mr. Plank to change into a dry undershirt. Mr. Plank then developed the company with very limited funding. He had about $20,000 in previous entrepreneurial savings from activities such as selling flowers on Valentine’s Day and selling T-shirts at concerts. He also ended up using $40,000 in credit spread across five cards with the addition of a $250,000 Small Business Loan.

Under Armour was founded in 1995 by Kevin Plank, a former college football player who notices during his trainings that its cotton t-shirts became a constraint to the effort.

Under Armour was founded by Kevin Plank in 1996, when he got the idea to create a shirt that withstand sweat like his compression shorts. Plank was a former athlete at University of Maryland college park, where he played football. He researched ways to make a sweat resistant shirt, which got him into business. He started out creating shirts and trying to make a sell in his grandmother’s basement, by the end of 1996 he made $17,000 in Under Armour sells (Under Armour, 2017). By 1998, he moved from his grandma’s basement in Washington D.C to new headquarters in Baltimore MD and the business continued to grow since then. Under Amours mission statement is “to make all athletes better through passion, design and the relentless pursuit of innovation” (Under Armour, 2017) Under Armour sells sportswear not only to athletes but to anyone who loves to be active. UA does more than sell athletic wear, they also sponsor athletic teams.

Under Armour was founded by Kevin Plank in 1996 and he remains the CEO today. The early innovation of Under Armour is its wicking technology. As a former American Football athlete Plank described himself as “the sweatiest guy on the field.” He created a company with the aim of making sporting apparel that enhances athletic performance. The mission and vision statement of the company reflects its urge to steer development in the sporting industry.

Ethics was defined by Nelson and Trevino (2005) as ‘‘a set of moral principles or values’’ a definition that depicts ethics as highly personal and relative. Every individual has his own moral principles and neither of them should try to impose their ethics on the other. But proposed definition of ethics ‘‘the principles, norms, and standards of conduct governing an individual or group’’ focuses on conduct. Employers are expected to establish guidelines for work-related conduct, including what