Professional Makeup Artist And Founder Of Her Own Line Of Cosmetics Bobbi Brown 's ' Lock It Concealer Creme Essay

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

While beauty is not limited to social media and online authority but has started from the ground up in stores such as Claire 's and Sephora which birth new trends and encourage women to “Be Yourself”. Claires, a store generally shopped at by pre-teens, has began created light BB & CC creams for sheer to light coverage. In Claire 's there are less than 2 Deep complexion shades for these young pre-teens… With the simple act of secluding African and African American teens from shopping at Claire 's diminishes their confidence in their skin from such a young age. With in-store technology advancing the precise matching of skin complexion Sephora has continued to break skin shade boundaries… or so we think. In a recent interview with a Sephora employee she states, “When an African American walks in looking for a complexion product the girls run away because they “can do it” (Amy). Sephora does offer a mandatory SkinIQ matching class which does show how to properly match shades (which also matches undertones). Shea Moisture (A hair and skin brand known for being African and African American promoted) created a groundbreaking commercial showing race being a divider

Are you interested in makeup? You’re really good at it or even don't know much about it but want to learn and/or extend your education in the makeup industry? Makeup is like a different type of art. It's amazing how cosmetic products can change the way a person looks, going from no makeup to a gorgeous glam look. Seeing someone's confidence boost up and making them feel even more beautiful is what amazes me.

Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

This article is about, James Charles, Covergirl’s first CoverBoy who’s pushing the gender boundaries in the makeup industry. This article explains the journey Charles took to get where he is today by providing his input about makeup and how he feels about it. The author also give the audience a boys perspective of makeup and being in the makeup industry by interviewing him. This article supports my idea by including the topic of males in the makeup industry due to society change in gender boundaries. Therefore, this article provides a different perspective of makeup that allows me to understand why males wear makeup, why and how they feel about it

In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important. “Easy” Shows that you do not have to be a professional makeup artist to make this product look its best and that it is easily accessible to whomever may be seeking out the product. “Breezy” is shown by the star applying the product in front of you, displaying how fast you should be able to put on the product, because if this busy star has the time, than you do as well. This ongoing Covergirl Cosmetics campaign is used to inspire the woman in her everyday life to be the best she can possibly be through confidence in looking her best.

In Making Faces, Kevyn Aucoin, North Americas preeminent makeup artist, shares his secrets, explaining not only the basics of makeup application and technique but also how to use those fundamentals (sometimes in unconventional ways) to create a wide range of different looks. Making Faces features step-by-step directions, instructional full-colour sketches, and a gallery of noncelebrity transformations, as well as fabulous images of stars and supermodels as youve never seen them before. Lush and enticing, Making Faces satisfies on many levels: extraordinary photography, surprising makeup looks on A-list celebrities (Julia Roberts, Demi Moore, Courtney Love), and recipes for doing it yourself. ~ Mirabella Kevyn Aucoins new beauty bible is the Genesis, Chronicles, and Revelations of makeup. ~ Allure Kevie isnt a makeup man, hes a magician.

Beauty is an ideal that materializes in all different types of women. This notion is one that a majority of women across the world learn to strive for. They fill their lives with daily routines that maintain an image as close to perfection as they can. Exercising, putting on accessories, picking their outfit of the day and attempting to apply varying amounts makeup for an effortless look is a lifestyle common to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their goal; it highlights the importance of natural beauty and embodies the idea of simply enhancing that beauty with just a touch of their makeup. Advertisements can deceive with the words that they say and the images they show, but there are always stronger factors that overcome the hidden assumptions in every advertisement. In the end, the audience is persuaded to seek the product and the goal of the advertisement has been achieved. CoverGirl uses the appeals of ethos and pathos in their advertisement to promote a claim that all women have a natural glow and beauty that can be

The makeup brands, CoverGirl and Revlon produce a commercial that introduces the audience to their latest foundations. Foundation is a skin colored makeup that the user applies to their face to create an even, uniform color to their complexion and to cover facial flaws. The CoverGirl commercial includes Taylor Swift, a famous singer-songwriter wearing the foundation and she promotes the newly formulated version of the foundation. The Revlon advertisement involves Emma Stone, a well-known actress advocating a brand-new, lightweight foundation by discussing her flaws and demonstrating how the foundation conceals her imperfections. The commercials effectively use pathos, ethos, and logos to convince the viewers into purchasing their new foundations.

The author establishes her credentials as someone who knows sufficient facts about the subject when she states what the makeup artists do to women and with what resources they use.

If anyone heard “Easy, breezy, beautiful, cover girl,” they will immediately thinks about the makeup brand CoverGirl. CoverGirl has a wide range of advertisements with big names like Ellen DeGeneres, Sofia Vergara and Queen Latifah. They use the ideology that ladies need to look youthful and beautiful or else they will be unappealing. The commercial by Covergirl is advancing their new mascara and is asking the gathering of people to purchase and utilize their cosmetics. The advertisement features celebrity Queen Latifah to inspire the group of customer to buy their items. She has little brown eyes with long wavy dark eyelashes. She has a Beautiful big smile with shiny white teeth. Covergirls target audience is women who want to be beautiful and satisfied

This fashion icon became famous not just in the modeling world but in the beauty industry as well. Iman has

“Makeup has been used to enhance the beauty of both men and women for over thousand years. It its through teaching others how to apply makeup, we can strive to help others feel comfortable and confident in their own skin. Wearing makeup help embrace our natural features and may also help express the ideas in a creative way like art.”

"Natural beauty is a way of avoiding having to enhance one 's appearance for public presentation." (A definition of natural beauty. Paragraph one.) Many women depend on makeup to make them look beautiful, which cosmetics isn 't the only form of making you beautiful. Women have been dependent of makeup since ancient Egyptian days, today makeup is on a rise even more. Although, makeup is a very popular trend, some people are actually making it a challenge to stop wearing makeup. #TeamNaturalBeauty, #NoMakeup, and many more are popular hashtags all over social media, celebrities such as Alicia Keys, Kim Kardashian, and Adele has supported the movement by