Professor Driver Video Analysis

Before attending this course, I didn’t know what I would be learning. I knew this course would probably teach me how to

This is a result of media globalisation and transnationalising audiences emerging in a globalised society today. Media globalisation is a phenomenon that causes us to be understood

If I was going to college next year I would want to have a personal class about sports and athletes. The video made Monsters University look like a good college. It looked like the students had a lot of freedom when it came to choosing classes and clubs .I think a lot of people should go here because of they much more choices. You could probably even create your own club if you don’t like the choices

In this Issue, the two authors are concerned with what happens when one cultures spreads at a much faster rate and dominates other cultures. Both use the spread of American culture as their main example, citing American movies being watched worldwide and the popularity of the English language. The following summarized articles debate whether these cultural changes are positive or negative. Julia Galeota’s article is first, which contends that globalization and, more specifically, American globalization is negative and amounts to cultural imperialism. Galeota is convinced that America’s cultural imperialism is forcing other cultures to go extinct.

This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural imperialism started right after decolonization when political or military control of another country could not be practiced. Psychological forms of control began to be used and were facilitated through the rapid integration of global telecommunications systems. They pushed American culture that promoted the ideas of consumption and instant gratification that would spread global capitalism and increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It’s main strength is based on the idea that mass media from larger nations negatively affects the smaller nations because the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep some cultural diversification by transforming the imported media to meet local demand. The media is still influenced by the core but is also still unique and successful. Examples of this include the success of Korean pop music and Bollywood cinema in their respective “geolinguistic region.” The media imperialism theory fails to fully understand the internal historical and social dynamics within periphery countries. The West may have implanted the model of television consumerism, but the West is not required to sustain it and today many US programs lead the world in their transportability across cultural boundaries but are rarely the most popular when viewers have reasonable local options. (L&B p340-342)(Peripheral Vision) The social construction of reality theory attempts to explain how and why individuals view the world in a certain way and what role the media plays in shaping that view. It suggests that the media actually

Most of what's presented in U.S. media is enthrocentric because it presents the americans as more dominant in any culture in the world that's what makes it ethnocentric. Media is used as a tool to share different ideas, information, and opinions. Our opinions are influenced by factors of media. The media has a strong influence on our lives as much as we deny it. Whether its television broadcasts, books, magazines, music; they’re all different branches of media. Media doesn’t only reflect reality, but also creates something new; doesn’t always create something good. The audience takes in what the mass media is feeding them, without responding to the information being fed to them. “Mass media as a speech without a response” (Baudrillard,

The global dominance of the American media has had a mostly negative effect on the way the world perceives us due to our limited interference by the government. Although the notion of American freedom is widely accepted internationally, it brings up conflicting issues. As a result of the First Amendment, America can produce an array of social outlets on a wide range of topics that may be portrayed negatively in other countries due to their lifestyle.

Globalization is the international influence, change, and interaction within or between countries and or nations. This creates an idea of connectedness between the facilitating nation and the nation being influenced. Within this interaction and influence on another nation there becomes this desire to become a “trendsetter” through the use of products and other various commodities throughout the world. One such example can be seen through the United States which is associated with so many different types of brands such as Coca-Cola or Nike. These influences and trends though cannot be simply placed anywhere, rather they are developed and strategically thought of

My assumption is that Americans would want globalization to be synonymous with America. This would be desirable because it would cement our status as the most powerful and influential country in the world. Americans today tend to think that out of all countries, we bear a great influence on every single country in the world. But sometimes, this is not the case. There are aspects of our culture that some parts of the world have not quite adopted yet, which is why globalization can’t really equate to Americanization. For example, let’s say that an American store that sells bathing suits wishes to have a location in Afghanistan. Even if that store was known for its bikinis in America, those sorts of products would not be able to be sold there due to restrictions on what women can wear. Due to their unwillingness to conform to American culture, Americanization would not be able to occur in countries like Afghanistan. On the other hand, America may be hurting itself by not adopting some important aspects of the rest of the

Each year Mr. Michaels shows his health class a series of videos concerning a young lady that was involved in a drunk driving accident. She was the sole survivor of the wreck, losing both her roommate and cousin. Mr. Michaels’ entire lesson on avoidance of drinking and driving centers around these two videos followed by a class discussion.

The amount of control the United States has over international media and how their media affects the norms in an international country are just two of the many criticisms raised against media ownership. From Walmart, McDonalds, and Disney there is no denying the influence of the US across the world. The US is considered to be the world's superpower and it is one of the core nations. Core nations during this information age are known for being technically advanced. As discussed in Module 7, the United State control a huge portion of the foreign sales in the global communication market. Among the ten largest global media corporations, the United States has four- Time Warner, Disney, Viacom, NewsCorp, and Comcast/NBC Universal. These American

The other component that globalization greatly effects is culture. There is an exchange and spread of ideas such as religion, music, food, and traditions within different cultures. Globalization has increased the spread of popular culture easily and efficiently from the developed countries of the North throughout the world. Many media markets in undeveloped countries are saturated with productions from the Northern developed countries. Many have tried to silence the cultural expression, but due to the large globalization of our world the values and cultural taste are underway in the globalization process.

If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like “pen” of the globalization process, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called “world wide web”. So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.

The economy is not the only area effected by globalization. Cultural globalization is also of critical importance. It is spread through the media, books, and even through the news. Since world news and information are often shared across countries, it is a sign of merging cultures through entertainment and media technology. The fact that television shows like South Park and Arthur are shown in multiple countries; shows that the cultures are becoming globalized.

In the world today, globalization is an idea that many turn a blind eye towards, not really realizing the extent at which it is happening. Globalization is the idea of moving the culture of America and its movies from the American market to the international market. With the presence of the globalization of American movies comes the idea as to whether it is hurting our culture in America, as well as whether it is actually helping the international market in which the multi-million dollar blockbusters are being inserted. After research, it seems to be that the movement of movies from the American market into the international and global market is harming the popular culture of America, as it is changing the ideas of movies from being made