Profile of an Entrepreneur

The most distinct possibility that CleanSpritz has is to branch into the commercial cleaning industry. Only 31.5% of MJ Brenner’s overall U.S. sales derive from the sale of household cleaning products (which is where CleanSpritz’ current market is). 40% of its (MJ’s) sales come from industrial cleaning products. Not only could CleanSpritz claim some of that, but their market research showed that there was considerable interest from businesses to purchase their 3:1 concentrated formula.

The case of Karen Leary illustrates the implications cultural conflict can have on business organizations and office culture. A common mistake managers make is undermining the power of cultural constraints at the organizational level. After six years as a financial consultant at Merrill Lynch, Karen Leary was promoted to general manager at the Elmville branch in Chicago. Leary wanted to achieve success at the branch office by building high-producing, successful group of professionals who work together to provide clients with complete service in meeting long-term financial goals.

adopted by various companies to influence the masses towards their products at large is part of their marketing strategy . Offering discounts and

In addition, Gril-Kleen will have to hand over the distribution to the middlemen and risk letting go the ownership of the distribution channel. Therefore Gril-Kleen should concentrate on trying to establish a sales force. With being a fairly new venture, direct sales are the best strategy available to them in the restaurant business. Gril-Kleen would have to adopt a direct sales strategy for the industrial sector as that is the preferred method of selling in such markets. In the boating market however, the best method would be to use channels and middlemen so that the product gains more exposure and is available over a wider geographical area. The product will mainly be stocked at major hardware stores and supermarkets in the cleaning section.

ABC Chemicals is a medium-sized chemical distributor located at the rear of a large metropolitan shopping precinct. ABC Chemicals purchase large quantities of cleaning chemicals. These are delivered in 205 litre drums and include solvents, acids and other corrosives, and detergents. These products are decanted by ABC Chemicals’ workers into retail size containers (not exceeding 30 litres/ kilograms), re-labelled and shipped in company-badged delivery vehicles to retail outlets throughout the metropolitan area.

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

• DSG had a store network much larger than its competitors, and so a higher cost base, with considerable exposure to and reliance on the fast moving office/computer products market.

In recent years, the company experienced a rapid growth and expects a substantial increase in sales in the spring of

The island of Nantucket is known for its entrepreneurial spirit. Tom Scott and Tom First caught that fever nine years ago when they started peddling Nantucket Nectars in the island's harbor. Now the self-proclaimed "juice guys" hold the number-two spot in the New Age beverage market.

Our value proposition to this segment will be: An affordable detergent powder with a “special touch.”

c. How do public market vendors respond to these implemented disposal and management methods? What are their attitudes and behaviors towards these methods?

Taking this entrepreneur course has been the best thing I could do for myself. Not only did it grow my mindset, but it taught me how to focus and concentrate on meeting my goals. At the beginning of this semester I could not let go the negative self-image I had of myself. Since I have been able to reflect on who I am I am slowly able to let go of that past image. I now know that I am more than able to reach my goals with the proper mindset and skills. I have come a long way since the beginning of this course. At the beginning of this course we were asked what is most important in life, and when I chose myself I knew after that reflections that I was off to a great start. Putting myself first these last few months has been the best thing I

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service

In the business world of entrepreneurs in South Africa there are some that are well established and known and some who are still emerging. In my research essay I will be discussing a well-known entrepreneur, an emerging entrepreneur and an entrepreneur from an Asian tiger country. This discussion will include the characteristics of a successful entrepreneur, the risks they face or have faced and the market and macro environment factors that impact on the running of their selected enterprises for each of them; the well-known entrepreneur I have chosen is Anton Rupert, the emerging entrepreneur is Siyabulela Xusa and the Asian tiger entrepreneur is Ricky Wong.

Have you ever had a miraculous idea? The kind of idea where your head keeps on spinning with intriguing questions, so many that your head might spin right off. Where to start and whose going to pay for it? Is the idea even possible to make? These are a couple of the question racing through your mind. The adrenaline is rushing through your blood steam. You want to tell everyone in the world, but in the real world there are people out their looking to steal those great ideas. Which in turn leads to secretiveness of the idea. In a sense it would be like spilling the beans on the Manhattan project.