Profiles of a Spa Customer

6536 Words Jul 20th, 2009 27 Pages
Chapter 1

INTRODUCTION

Business travelers who want to minimize jet lags, mothers who wants to spend time for themselves, persons with back problems seeking for relief, weekend warriors who are sore from overexertion, an obese man who needs help in controlling his weight, or a couple who wants to reconnect, all come to one place to seek help, the spa.

TodayÔÇÖs spa is a center for healing and nourishing mind, body, and spirit. People go to spas for fitness, stress management, peace of mind, pampering and pleasure, and health and wellness. Spas are everywhere. According to the International Spa Association (ISPA), the number of spas in the United States grew at an annual rate of 21% from 1995-1999 and continues to show strong growth. The
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The additional information that will be gathered from this study may help ease the possibility that future spa businesses in the city may not suffer the same fate as those business establishments who closed shop early.

This study may be replicated by other researchers who are envisioning operating other spa business outside of the city, but on a much wider scope, which may involve other variables not covered in this study.

Scope and Limitations of the Study
This study was only concerned in finding out the profile of the 5 selected spa establishments in Bacolod City. The respondents of the study were limited only to the customers of the selected spa establishments. The personal profile of the spa customer only covered their age, gender, marital status, educational background, employment status, and monthly income.

In the process of conducting this research, the following constraints were identified, namely: the non-participation of some identified respondents in the data gathering and the non-availability of some important respondents during the data gathering.

Definition of Terms
The following terms were defined operationally for better understanding.
Age. This refers to the stage of the life of the spa customers grouped in 6 categories ranging from 18 years and below to over 65 years.
Gender. This refers to the sexual characteristics of the spa customers classified as…

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