Profitability Analysis of Steel Industry

2678 Words May 15th, 2013 11 Pages
Industrial Organization and Competitive Strategy

Analysis of competitive advantage of Tata Steel in the Indian Steel Industry.

Submitted by:-
Himanshu Singh, G12024
Paul Jacob, G12034
Aninda Goswamy, G12008

Objective:
This study has multiple goals:-
1. To find out if Tata Steel does enjoy a competitive advantage vis-à-vis other players in the Steel industry in India.
2. To ascertain the source of this competitive advantage.
3. Find out if this competitive advantage is sustainable.

Industry Overview
India today is one of the topmost producers of steel in the world. With the industry attributes like low cost manpower and abundance of iron ore and coal reserves India today is a highly competitive market. The reasons for
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* International steel conglomerates may look to partner with local players with capacities in the range of 0.5 million tons to 2 million tons

Company Profile: TATA Steel

Tata Steel is one of India’s largest steel organizations. Established 1907 in Mumbai as “TATA IRON AND STEEL COMPANY” it has a production capacity of 40 Mn. tonnes a year. It is also world’s sixth largest steel company. With a presence in more than 60 + countries and manufacturing units in 30+ countries the company can be called truly global.
It is india’s largest private sector steel organisation in terms or domestic production. Tata Steel is also India 's second-largest and second-most profitable company in private sector in terms of consolidated revenues. Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions, the company has become a multinational with operations in various The company was also recognized as the world 's best steel producer by World Steel Dynamics in 2005.In the year 2000,the company was recognised as the world 's lowest-cost producer of steel. The company manufactures finished steel, both long and flat products like hot and cold rolled coils and sheets, galvanized sheets, tubes, wire rods, construction re-bars, rings and bearings. The company markets its products in brands like "Tata Steel, Tata Tiscon,
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