Progress Report

Lately Conner and Martin have been working with “radio frequency identification” (RFID) technology. They have developed a detailed system designed to track inventory items using RFID tags embedded invisibly in products. This technology has numerous inventory

Extensive research concludes that the average customer will stray away from their shopping list and will purchase something on impulse. 70% of buyers bring lists into the store, roughly 10% of shoppers stick to their list. Managers have succeeded when a shopper buys what is on the end shelf or on sale. It is by design that milk, meats, and bread is located towards the back of the store. Managers and owners cause customers to walk past as many products as possible before they pick up the products they went in

In addition, Metro estimated that with the increased accuracy of the cases shipped to the stores it would greatly reduce if not eliminate the need to send product back to the DC or worse, throw it out. Another beneficiary of the RFID tagging at the case level would be restocking at the stores. Due to the lag between products being received in the stock room in the mornings and the sales floor being restocked at night, the chances that the store would be under stocked were great. Using an RFID reader in conjunction with point of sale data, the store personnel would easily track inventory levels and restock more efficiently. The restocking efficiency was estimated to boost gross sales by .05% which would result in an increase in gross profit of €.05 per additional product sold.

Extensive research concludes that the average person will stray away from their shopping list and will purchase something on impulse. 70% of buyers bring lists into the store with them, roughly 10% of shoppers stick to their list. Managers have succeeded when a shopper buys what is on the end shelf or on sale. It is by design that milk, meats, and bread is located towards the back of the store. Managers and owners cause you to walk past as many products as you can before you get the products you went into buy. At some point in every shopping

Whenever I go to Stop & Shop, I tend to take interest in the thousands of products that surround me as I walk down an aisle. The wafting aroma of freshly baked pastries and the sight of cold soft drinks are just some of the things that trigger my appetite for food. Most often, I find myself buying more than what I originally planned on. That’s exactly what the layout of a supermarket tries to make consumers do. Marion Nestle argues in her article, “The Supermarket: Prime Real Estate”, how supermarkets employ clever tactics such as product layout in order to make consumers spend as much money as possible. She covers fundamental rules that stores employ in order to keep customers in aisles for the longest time, a series of cognitive studies that stores perform on customers, and examples of how supermarkets encourage customers to buy more product. Overall, Nestle’s insight into how supermarkets manipulate people into spending extra money has made me a more savvy consumer and I feel if more people were to read her article, then they can avoid some of the supermarket’s marketing tactics as well.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Scanner data, Loyalty card data, Web Shopping provide bring significant new capabilities to the customer service in the grocery industry. All of these innovations were crucial components for a modern grocery store. They unified by an information system platform which supported the daily running of the entire store. Scanner data was the fundamental of the whole system. All the products in the store will be digitalized

Marion Nestle, a teacher at New York University, examines how supermarkets are designed and how the design affects consumers in her essay “The Supermarket: The Prime Estate”. “Nestle teaches in the department of nutrition, food studies, and public health” (496). The essay was published in one of her numerous books, What to Eat: An Aisle-by-Aisle Guide to Savvy Food Choices and Good Eating in 2006. Nestle investigates the strategic method behind the store’s layout in this essay for the average consumer. Nestle portrays the manipulations of supermarkets to sell the most products possible to consumers through the store’s order and design through logos, pathos, and cause and consequence in the development of her essay.

Dexit is a new electronic payment system that designs for low-value transactions. Based on Radio Frequency Identification (RFID) technology, customers can use a small electronic tag to pay for goods and services without entering password on a specialized reader at the retail stores, which is obviously faster than any other payment methods, such as cash, debit cards and credit cards. With this high reliable and convenient payment system, customers can save much time on waiting queues and eliminate the troubles for carrying loose coins and exact change for small-money purchases. In addition, merchants will also benefit a lot from Dexit to increase their revenues by improving cashier efficiency, decreasing the cash-handing costs,

In order to complete this assignment, students were invited to visit the Park Meadows Mall and observe the demographics, the prevalent features or characteristics of different areas of the shopping center. The three areas the class were to stop at were the Nordstrom’s region, the JCPenney’s region, and the food court region. All three of them can be characterized as regions because common features are shared within them. The Nordstrom’s region displayed itself as an area designed mostly for older and wealthier customers, presumably women, as it contained many expensive furniture stores, as well as a Victoria’s Secret and an infant clothing store. The areas around the stores are more spacious and the lights are dimmed. The absence of small children

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

A typical shopping trip to Albertsons is relatively short in duration and may serve both utilitarian and hedonic motives. Consumers require food, but they may also enjoy the shopping experience and the feelings they associate with the service. Thus, the average Albertson’s shopping trip is most likely in the top row, center cell of the typology.

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.

Gender theory plays an important role in observing shopping behaviors, which stated that the activities of male and female shoppers are quite different. (Mortimer&Clarke, 2010) In Mortimer and Clarke’s survey, they pointed out

and undeniable leadership in the field, Shopper’s Stop Ltd., is well on its way to raise the bar of performance even higher. Shopper’s Stop Ltd. has made this purchase of goods extremely pleasurable. The stores have redefined shopping by making it more than just a transaction. The entire shopping process is the coming together of an amazing array of offerings, warm but unobtrusive service and special privileges and benefits that translate every visit into customer delight.