Portfolio Management Plan
May 29, 2015
Table of Contents
Executive Summary 3
Organizational Strategic Plan 3
Strategic Action Plan 6
Organizational Capacity Plan 6
Portfolio Management Processes 7
Project Selection Criteria 8
Program Management Plan 10
Change Management Plan 14
Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda. Carnival’s success is attributed to its marketing program directed towards…show more content…
Cruise lines accounted for only 5.2% of the $575.2 billion worth of the travel industry in 2014. While the revenue for cruises has declined in the US, it is growing in Europe and Asia, leading to more opportunities for Carnival to expand in these regions. Current plans calls to increase berth capacity for the European market 30% and 20% for the Asian Market by 2016.
Customers in Asia are now looking for luxurious cruises as a vacation option. Disposable income of the Chinese consumer has grown annually by 10% a year. The total number of passengers sourced from China had increased steadily in the past few years so the Costa Classica was launched specifically for this market back in 2010. Carnival is also planning to introduce a new cruise liner “Carnival Vista” which will be the largest vessel in the carnival Cruise Lines Fleet by 2016.
Trends have shifted in the cruising industry towards the 45-60 year old age group. As this age group grows in population, Carnival can take advantage of the economies of scale and offer them the best prices.
Taking advantages of the special tax loopholes Carnival has been avoiding to pay US corporation taxes, however back in 2009 the US government and the IRS started a movement to close those loopholes. If these loopholes are closed, it could affect their financial statements and fiscal bottom line in the future.