Project Benefits Of Nike And Our Mission

According to the social care institute for excellence (SCIE) induction is the process of introducing an employee or volunteer to a job and an organisation. The induction period is a time when individuals are keen to do well

Induction is a process which starts when a new member of staff is brought into an Organisation. However it is not restricted to new staff. Internal appointments may need a period of induction to help them adjust to new tasks in a changed working environment. Through induction organisations are able to maintain and improve their standards of care and support.

Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach at the University of Oregon, and Phil Knight was a student-athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with branding what is known today as NIKE Inc.

It is useful to start with an WHS Induction Policy, a Procedure outlining how induction will be implemented within the organisation, and a Checklist for Managers/ Supervisors to use during the Induction Process.

Our company have more than 400 employees so we have high staff turn over. Every week new staff or staff from other departments goes in to other departments, and our current induction plan is not competent anymore, our company has to face many problems regarding this. So, we need to do new amendments in our current induction plan.

The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper will:

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its

1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization. Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages

Nike is a company that is continually evolving with the people and society. Nike engages in public policy advocacy on a range of issues affecting their business, the industry and other areas of concern. They use their voice to advocate, promote and protect our business objectives with stakeholders around the world. Nike has developed its focus on six key public policy issues which are as follows: trade, tax and intellectual property, employment, supply chain, sustainability and sport. This is an international focus as their main goal is to be consistent across the board and across the market. Although this may seem simple, it can be quite complicated in some areas such as between trade and labor, or environmental standards, trade and poverty alleviation. It has taken numerous discussions, debates and rigorous education to try and establish consistency globally and to create a balance between different interests taking into account local, regional, global interests, and cultural and political dynamics. It requires that a strong stance is taken through internal and external consultation. (public policy and advocacy , 2015)

Due to this change in the induction structure. we need amendments in our induction policy.

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

Report on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary = =

Nike’s management understands how important a relevant strategy is in the global environment, as Don Blair, Nike’s CFO, stated “...we are refocusing our efforts, increasing our investments in innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable business models that enable us to thrive in a sustainable economy.”